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Dr. Thomas Trautmann shatters conventional wisdom about decision-making in this revolutionary conversation about brain science and business growth. Drawing on cutting-edge neuroscience research, Dr. Trautmann reveals why 97% of our decisions come from the primal brain rather than rational thinking – and how understanding this changes everything about effective persuasion.

The core revelation? Your clients' brains don't care about your products, services, or company story. The primal brain makes decisions in just 11 seconds, with only a 7-second window for capturing attention. This explains why feature-based selling consistently fails while emotional connection thrives.

Dr. Trautmann introduces the concept of ”subconscious frustrations” – deeply human concerns operating below our awareness that truly drive our choices. Through compelling examples, he demonstrates how shifting from product-focused pitches to addressing these hidden motivations creates profound business results. One manufacturing client saw booth visits increase by 70% and retention jump by 60% after implementing this approach.

What makes this methodology so powerful is its ethical foundation. Rather than manipulating clients, it focuses on genuinely understanding their needs and making them feel valued. The four-parameter persuasion formula – identifying subconscious frustrations, clarifying your identity, explaining your purpose, and building your tribe – creates a framework anyone can implement.

Perhaps most valuable is Dr. Trautmann's practical guidance on implementation. From adopting ”you language” that shifts focus entirely to the client, to using strategic storytelling as a persuasion tool, he offers concrete steps for transforming your communication approach and building a loyal tribe of clients with 70% conversion rates.

Connect with Dr. Trautmann at happy-brains.com or make-me-great.com to discover how understanding the brain's decision process can elevate your business while creating genuinely positive experiences for your clients. Would you like to transform how you connect with potential clients by speaking directly to their primal decision-making processes?

Music, lyrics, guitar and singing by Dr Ariel Rosita King

Teach me to live one day at a time
with courage love and a sense of pride.
Giving me the ability to love and accept myself
so I can go and give it to someone else.
Teach me to live one day at a time…..

The Business of Life
Dr Ariella (Ariel) Rosita King
Original Song, ”Teach Me to Live one Day At A Time”
written, guitar and vocals by Dr. Ariel Rosita King

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