Aggressively Human: Online Business in the Age of AI, Algorithms & Automations
Aggressively Human: Online Business in the Age of AI, Algorithms & Automations
Podcast Description
In a world focused on more: more content, more followers, more marketing, more scale, more noise… we’re facing less trust, less contact, less reach.
We’re drowning in AI-generated slop, being pitch-slapped by “personalized” email funnels that couldn’t be farther from authentic, and struggling to be seen by a pay-to-play algorithm.
It’s never been easier to create and connect more cheaply and at more scale, with less trust and more skepticism.
But for experts and service-based businesses? We’re seeing the pendulum swing back.
The answer isn’t to play by these trends. It’s to be **aggressively human.** aggressivelyhuman.substack.com
Podcast Insights
Content Themes
The podcast focuses on themes such as the human element in business amidst automation, community building, and marketing ethics, with specific episode examples exploring topics like the significance of dialogue in audience engagement, the power of community over commodities, and human-centered podcasting approaches.

Aggressively Human is a podcast about building expert-led businesses around expansion, not extraction.
Hosted by Meg Casebolt and Jessica Lackey, the show explores what happens when conventional business advice meets the reality of the people who actually have to live with its consequences.
We talk about sustainable growth and business models, marketing and algorithms, AI and automation, expertise and authority, mental health and capacity, relationships, and the choices underneath all of it: What are you optimizing for? What do you gain? What does it cost? And does the tradeoff make sense for the actual humans involved?
We’re not here to prescribe a new set of rules for running your business. We’re interested in helping independent experts make thoughtful decisions about what to grow, what to automate, what to protect, and what they want their businesses to make possible.
Because your business should support your life. Not the other way around.
There’s a so-called “best practice” for most business podcasts: release every week, book guests for about half your episodes, and don’t break the algorithm. This fall, keeping up with those rules nearly ended this show, so we stopped and asked what version of the podcast makes sense for us two years in.
In this episode, we tell the story of how Aggressively Human almost wrapped up. Jessica ran her own Committed Capacity Calculator, realized there was no room left for the creative projects she wanted to pursue next, and sent Meg a hard email right before Labor Day weekend. After the weekend (leaving Jessica in limbo!), Meg took her dog for a long walk, worked out what would actually be lost if the show ended, and came back with a counteroffer over a late-night Voxer exchange that felt like a high-stakes negotiation.
We talk about why we’re switching to a biweekly cadence with fewer guests, what Meg found when she ran two years of our transcripts through a research process, and why predictability still matters even when you slow down.
* How a capacity calculator turned into a “something’s gotta give” moment
* Writing (and receiving) the hard email: giving each other space to process instead of reacting
* “What would be lost?” — why the guest interviews weren’t the irreplaceable part, but our conversations were
* Thought partnership in public, and why it’s different from content made to sell
* What 920,000 words of transcripts showed about our intellectual fingerprints, and how our guest ratio shifted from about 60% to 30–40%
* Moving from “business in the age of AI” to what we’re actually building toward
* Why Jessica is a bad cold interviewer, and why fewer, deeper guest conversations make sense
* “I don’t care about the algorithm. I don’t want to break the habit.” — predictability as a form of trust
* What’s next: every other Thursday, a dedicated recording slot, and both of our new solo podcasts (Meg’s is here at Love at First Search on the platforms, Jessica’s is coming in 2027).
“What’s the gold? What do we already have that we want to do more of, instead of following someone else’s rule book that says, ‘Here’s how it’s supposed to go’? And the aggressively human way to podcast is to slow down, to do less, to rely on what we’ve already created, and to sharpen up our way of thinking so that it’s unique to us and that it’s valuable to both of us without it being extractive.” – Meg
Connect with Us
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit aggressivelyhuman.substack.com

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