The CEO’s Guide to Marketing
The CEO’s Guide to Marketing
Podcast Description
The CEO’s Guide to Marketing offers a no-nonsense take on the business of marketing and the marketing of business. Hosted by Seth Matlins, Managing Director of the Forbes CMO Network, this series provides a master class in raising the C-suite's marketing IQ through candid conversations with renowned marketers and executives.
Podcast Insights
Content Themes
The podcast covers a variety of themes including the complex dynamics of marketing, accountability in advertising, and the importance of understanding consumer contexts. Notable episodes include discussions on causation vs correlation with Visa's CMO and the challenges faced by CMOs today with Ally Financial's Andrea Brimmer, emphasizing topics like value creation and the pace of cultural change in marketing.
The CEO’s Guide to Marketing offers a no-nonsense take on the business of marketing and the marketing of business. Hosted by Seth Matlins, Managing Director of the Forbes CMO Network, this series provides a master class in raising the C-suite’s marketing IQ through candid conversations with renowned marketers and executives.
In this episode, I talk with Tim about creative courage, marketing to and with the Commissioner and owners, and how to both focus on and transcend the game.
Note:
In the episode, Tim tells us the story of how Volkswagen’s 2011 Super Bowl ad, Darth Vader, came to be. And how it almost didn’t. See the spot that’s been credited with changing Super Bowl advertising here: https://www.youtube.com/watch?v=qpL_DcT6ko8
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