The CEO’s Guide to Marketing
The CEO’s Guide to Marketing
Podcast Description
The CEO’s Guide to Marketing offers a no-nonsense take on the business of marketing and the marketing of business. Hosted by Seth Matlins, Managing Director of the Forbes CMO Network, this series provides a master class in raising the C-suite's marketing IQ through candid conversations with renowned marketers and executives.
Podcast Insights
Content Themes
The podcast covers a variety of themes including the complex dynamics of marketing, accountability in advertising, and the importance of understanding consumer contexts. Notable episodes include discussions on causation vs correlation with Visa's CMO and the challenges faced by CMOs today with Ally Financial's Andrea Brimmer, emphasizing topics like value creation and the pace of cultural change in marketing.
The CEO’s Guide to Marketing offers a no-nonsense take on the business of marketing and the marketing of business. Hosted by Seth Matlins, Managing Director of the Forbes CMO Network, this series provides a master class in raising the C-suite’s marketing IQ through candid conversations with renowned marketers and executives.
In this season-ending episode I talk with Diageo CMO, Cristina Diezhandino, about what CEOs need to know about organizing to meet and lead marketplace evolutions, managing investment across a massive brand portfolio, and What can get in the way of marketing delivering against its growth mission.
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