The CEO’s Guide to Marketing
The CEO’s Guide to Marketing
Podcast Description
The CEO’s Guide to Marketing offers a no-nonsense take on the business of marketing and the marketing of business. Hosted by Seth Matlins, Managing Director of the Forbes CMO Network, this series provides a master class in raising the C-suite's marketing IQ through candid conversations with renowned marketers and executives.
Podcast Insights
Content Themes
The podcast covers a variety of themes including the complex dynamics of marketing, accountability in advertising, and the importance of understanding consumer contexts. Notable episodes include discussions on causation vs correlation with Visa's CMO and the challenges faced by CMOs today with Ally Financial's Andrea Brimmer, emphasizing topics like value creation and the pace of cultural change in marketing.
The CEO’s Guide to Marketing offers a no-nonsense take on the business of marketing and the marketing of business. Hosted by Seth Matlins, Managing Director of the Forbes CMO Network, this series provides a master class in raising the C-suite’s marketing IQ through candid conversations with renowned marketers and executives.
The one with David Droga, as he exits his role as CEO of Accenture Song, about the CEO learning curve, the value of intimidation, friction and starting at the end.
In this episode, releasing as the legendary marketer and executive steps down from the CEO’s role, David and I talk about why every great CEO is a prompter, what it takes to be completely disruptive, how organizational complexity can emerge as a tax on growth, and the enduring (maybe increasing) need for emotional connection.
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