Wave Makers
Wave Makers
Podcast Description
Running an agency can be thrilling, fun, and hugely profitable. It can also be maddening, isolating, and endlessly stressful. And then there’s the rest of us that are somewhere in the middle. The Wave Makers podcast is a platform to help agency owners share their stories, remember why they do what they do, dig into what makes their business unique, and talk about what the future holds for them and their (overworked) teams. Hosted by Doug Crisona.
Podcast Insights
Content Themes
The show explores themes around agency culture, client relationships, and innovative business practices, with episodes focusing on topics such as transforming agency operations to prevent burnout and the integration of AI in marketing strategies. For example, episodes feature discussions on building a remote-first culture and utilizing data-driven approaches for SEO and client engagement.
Running an agency can be thrilling, fun, and hugely profitable. It can also be maddening, isolating, and endlessly stressful. And then there’s the rest of us that are somewhere in the middle.
The Wave Makers podcast is a platform to help agency owners share their stories, remember why they do what they do, dig into what makes their business unique, and talk about what the future holds for them and their (overworked) teams.
Hosted by BIGWAVE
Host Doug Crisona sits down with Kaitlyn Merola, founder of Möve Marketing.
Kaitlyn shares how her agency helps B2B startups build scalable marketing engines without the bloated retainers. From launching a points-based pricing model to integrating AI and launching a new PR offering, she reveals how Möve stays agile, client-focused, and ahead of the curve. A fresh take on running a modern, growth-minded agency.
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