Where The Climate Things Are
Where The Climate Things Are
Podcast Description
The first step in taking climate action is talking about it. Join me, Adeline Thompson - environmental impact advocate and storytelling enthusiast - and my guests in rich conversations about what they’re doing and seeing in their corner of the outdoor world, and how we can get involved. This podcast showcases interdisciplinary outdoor recreationalists working to take action on climate with innovative environmental solutions. We don’t do doomsday, guilt or shame here — we uplift solutions-oriented work, talk about existing issues and challenges, and discuss where we need to go, together.
Podcast Insights
Content Themes
Explores climate change, environmental awareness, running, and community engagement, with episodes highlighting personal journeys like Nicholas Triolo's reflections on storytelling, Kate Courtin's state climate advocacy, and Lauro Silva's initiatives for BIPOC inclusion in outdoor spaces.
The first step in taking climate action is talking about it. Join me, Adeline Thompson – environmental impact advocate and storytelling enthusiast – and my guests in rich conversations about what they’re doing and seeing in their corner of the outdoor world, and how we can get involved. This podcast showcases interdisciplinary outdoor recreationalists working to take action on climate with innovative environmental solutions. We don’t do doomsday, guilt or shame here — we uplift solutions-oriented work, talk about existing issues and challenges, and discuss where we need to go, together.
For this episode, I spoke with Jordan Wright, a strategic communicator, creative campaigner, and storytelling force behind POW Europe (Protect Our Winters). Jordan is based in West Wales – yes, the land of rocky coastlines, cold surf, and long, rainy winters – and she joined me to talk about the path from brand designer to climate campaigner, what it's like to organize across 10+ European teams, and how storytelling can move people to action.
We talk about:
The aha moment that moved her from graphic design into the climate space
The unique structure of POW Europe and why localized campaigns matter
Why climate storytelling needs to balance urgency with hope—and fear with action
Messaging strategies that cut through the noise (hint: “you should do this” doesn’t land)
Her take on circular design as a favorite climate solution, with a shoutout to UK brand Finisterre
Plus: how growing up surfing in Wales, volunteering with Surfers Against Sewage, and witnessing climate impacts firsthand in British Columbia all shaped the work she’s doing today.
This one’s full of insight for anyone trying to communicate climate clearly, organize across borders, or just figure out how to plug in with imperfection and purpose.
Links:
Keywords
climate change, environmental storytelling, outdoor recreation, nature connection, strategic communications, POW Europe, climate advocacy, surfing, circular design, imperfect advocacy, climate campaigns, athlete activism, glacier preservation, low-carbon travel, climate messaging, European climate movement, sustainability, community engagement, climate resilience, environmental activism, storytelling strategies, climate policy, brand strategy, creative campaigning
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