If Prices Could Talk
If Prices Could Talk
Podcast Description
Welcome to If Prices Could Talk, the podcast where we explore the strategies and tactics that drive effective pricing, sales, and negotiations in B2B.
Join us for candid conversations with thought leaders and industry experts as we dive into what’s working, what’s changing, and how to build and sustain pricing power in today’s markets. We’ll explore tactical approaches to value-based pricing, improving sales effectiveness, and best practices for negotiating with backbone.
Podcast Insights
Content Themes
The podcast emphasizes pricing strategies, sales effectiveness, and negotiation tactics in B2B contexts, with episode highlights including tactical approaches to value-based pricing, symptoms of pricing misalignment, and discussions on AI's role in pricing processes.
Welcome to If Prices Could Talk, the podcast where we explore the strategies and tactics that drive effective pricing, sales, and negotiations in B2B.
Join us for candid conversations with thought leaders and industry experts as we dive into what’s working, what’s changing, and how to build and sustain pricing power in today’s markets. We’ll explore tactical approaches to value-based pricing, improving sales effectiveness, and best practices for negotiating with backbone.
In this episode, we unpack the impact of AI on SaaS pricing, differentiation, and value – and a rundown of pricing related pops and flops.
From Notion’s bundling strategy to the GenAI price war and Reddit’s data lawsuit against Anthropic, this episode digs into how commoditization is forcing B2B software leaders to rethink what they’re really selling—and what buyers are still willing to pay for.
Roundtable episode with host Tracy Dent and in-house pricing experts Jeet Mukherjee, Pete Morelli, and Richard Klein.
Key topics:
- Notion AI’s move from add-on to bundled feature
- Amex vs. Chase value messaging strategies
- GenAI price wars and what they mean for innovation
- Pricing around compute vs. value delivered
- Reddit vs. Anthropic and data monetization implications
- What to do when AI features are table stakes
Chapters
00:00 Introductions
01:09 Price pops and flops: Amex, Chase, Cox Internet, and Notion AI
12:29 G2 buyer behavior report and where we are in the AI market lifecycle
https://learn.g2.com/hubfs/G2-2025-Buyer-Behavior-Report-AI-Always-Included.pdf
19:36 When AI becomes a commodity, how can a business differentiate itself?
https://techstrong.ai/articles/when-ai-becomes-a-commodity-how-can-a-business-differentiate-itself/
21:49 Monetizely: The Gen AI price war is coming and customers will lose
https://www.getmonetizely.com/blogs/the-genai-price-war-is-coming-and-customers-will-lose
27:03 WSJ: Reddit sues Anthropic, Alleges unauthorized use of site’s data
https://www.wsj.com/tech/ai/reddit-lawsuit-anthropic-ai-3b9624dd?
https://fortune.com/2025/06/11/nvidia-jensen-huang-disagress-anthropic-ceo-dario-amodei-ai-jobs/
https://searchengineland.com/openai-may-pay-reddit-70m-for-licensing-deal-451882
Connect with Jeet: https://www.linkedin.com/in/jeet-mukherjee-58462a1/
Connect with Pete: https://www.linkedin.com/in/petermorelli/
Connect with Richard: https://www.linkedin.com/in/richardfgklein/
Connect with Tracy: https://www.linkedin.com/in/tracyleighdent/
Learn more at www.holdenadvisors.com
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