In this episode, co-hosts Olivia Morley and Jessie Holder interview Tasha Day, VP of strategy and planning at Exverus Media, to dive into the groundbreaking series, The Chosen. Known as one of the largest crowdfunded media projects of all time, The Chosen is a historical drama series depicting the life of Jesus and his apostles, and recently premiered its highly anticipated fifth season in theaters.

Tasha walks us through the unconventional path that led to the series’ massive popularity, discussing how fan-driven crowdfunding, merchandise sales, and a nonprofit partnership with the Come and See Foundation have powered the series. She also shares insights into Exverus Media’s comprehensive media strategy, detailing how the team successfully drives awareness, viewership, app downloads, and merchandise sales through a mix of channels, including strategic CTV placements, high-impact out-of-home activations, YouTube targeting, and global outreach campaigns.

Here are a few things we talked about:

• What it takes to market a crowdfunded show to mainstream audiences
• Why merchandise is such a powerful funding tool for The Chosen
• How Exverus measures success and optimizes across channels
• How the team is working to reach new viewers, including women and global audiences

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