Screen & Sponsor
Screen & Sponsor
Podcast Description
FusionFront Media presents, Screen & Sponsor: The New Era of Filmmaking. What happens when Hollywood and marketing collide? Join me for season one, as I explore how brands are revolutionizing film production and reshaping the way you and I experience cinema. We'll learn how industry players in Hollywood and on Madison Avenue are working together to give us films like the Barbie movie.
Podcast Insights
Content Themes
The podcast delves into the intersection of filmmaking and marketing, exploring how brand partnerships are redefining the film industry. Key topics include the changing funding models in Hollywood, the relationship dynamics between brands and filmmakers, and real-world case studies like the collaboration behind the Barbie movie.
FusionFront Media presents, Screen & Sponsor: The New Era of Filmmaking. What happens when Hollywood and marketing collide? Join me for season one, as I explore how brands are revolutionizing film production and reshaping the way you and I experience cinema. We’ll learn how industry players in Hollywood and on Madison Avenue are working together to give us films like the Barbie movie.
In this episode of Screen & Sponsor, Olivia speak’s with Sheila Holman, head of marketing at the U.S. Postal Service, and Brendan Gaul, president of Traverse32, about the revival of the classic USPS character Mr. Zip in a new animated children’s series.
Sheila explains why now was the right time to reintroduce Mr. Zip and how USPS is reaching preschool audiences on YouTube through a partnership with Moonbug Entertainment, the studio behind Blippi and Cocomelon. Brendan shares how the project fits into USPS’s broader branded entertainment strategy—including the Dear Santa franchise—and why narrative storytelling can sometimes drive deeper engagement than traditional ads.
We cover:
- How Mr. Zip was reinvented for today’s audiences with new sidekicks B. Franklin and Farley
- Why USPS sees branded entertainment as a complement to traditional advertising
- The role of measurement and KPIs in long-form brand storytelling
- How USPS plans to expand Mr. Zip into books, licensing, and other revenue streams
- Why consistency in children’s programming matters, and what shows like Bluey and Scooby-Doo can teach marketers
Subscribe & connect
Subscribe to the Screen & Sponsor Substack newsletter for weekly insights, behind-the-scenes takeaways, and curated examples from brand-funded entertainment.
Have a story to pitch or want to collaborate? Email Olivia at [email protected]
Follow FusionFront Media on LinkedIn for updates
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
For a complete disclaimer, please see our Full Disclaimer on the archive page. The Podcast Collaborative bears no responsibility for the podcast’s themes, language, or overall content. Listener discretion is advised. Read our Terms of Use and Privacy Policy for more details.