US Expansion Mini-Pod; 3 Questions, 1 Voice

US Expansion Mini-Pod; 3 Questions, 1 Voice
Podcast Description
Join Joanne Farquharson, President and CEO of Foothold America, for concise yet powerful conversations about breaking into the US market. In each episode, Joanne sits down with accomplished business leaders and industry experts who've successfully navigated US expansion, asking just three targeted questions that uncover invaluable insights and practical strategies.Whether you're actively planning your company's US entry or exploring future possibilities, this mini-podcast delivers focused, actionable wisdom in a time-efficient format. From navigating regulatory requirements to understanding regional market dynamics, each episode brings fresh perspectives from those who've walked the path before.Tune in as Joanne and her guests share real-world experiences, common pitfalls to avoid, and winning strategies that can help transform your US expansion plans from aspiration to reality.
Podcast Insights
Content Themes
This podcast focuses on a range of topics essential for successful US market entry, including regulatory navigation, tax strategies, and immigration tactics. Episodes provide practical insights, such as Benjamin Pik discussing GAAP differences for French companies or Michael Holland explaining the advantages of Delaware incorporation, ensuring actionable advice for businesses of all sizes.

Join Joanne Farquharson, President and CEO of Foothold America, for concise yet powerful conversations about breaking into the US market. In each episode, Joanne sits down with accomplished business leaders and industry experts who’ve successfully navigated US expansion, asking just three targeted questions that uncover invaluable insights and practical strategies.
Whether you’re actively planning your company’s US entry or exploring future possibilities, this mini-podcast delivers focused, actionable wisdom in a time-efficient format. From navigating regulatory requirements to understanding regional market dynamics, each episode brings fresh perspectives from those who’ve walked the path before.
Tune in as Joanne and her guests share real-world experiences, common pitfalls to avoid, and winning strategies that can help transform your US expansion plans from aspiration to reality.
In this illuminating episode of US Expansion Mini-Pod, Joanne Farquharson sits down with Geraldine McBride, a visionary leader who transitioned from SAP North America President to pioneering entrepreneur in the agentic AI space. Discover McBride’s invaluable insights on navigating the American tech landscape, leveraging strategic partnerships for growth, and the cultural nuances that impact business expansion across borders. Learn how her 12-year journey building cutting-edge AI technology prepared her company for successful US market entry and global scaling.

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