US Expansion Mini-Pod; 3 Questions, 1 Voice
US Expansion Mini-Pod; 3 Questions, 1 Voice
Podcast Description
Join Joanne Farquharson, President and CEO of Foothold America, for concise yet powerful conversations about breaking into the US market. In each episode, Joanne sits down with accomplished business leaders and industry experts who've successfully navigated US expansion, asking just three targeted questions that uncover invaluable insights and practical strategies.Whether you're actively planning your company's US entry or exploring future possibilities, this mini-podcast delivers focused, actionable wisdom in a time-efficient format. From navigating regulatory requirements to understanding regional market dynamics, each episode brings fresh perspectives from those who've walked the path before.Tune in as Joanne and her guests share real-world experiences, common pitfalls to avoid, and winning strategies that can help transform your US expansion plans from aspiration to reality.
Podcast Insights
Content Themes
This podcast focuses on a range of topics essential for successful US market entry, including regulatory navigation, tax strategies, and immigration tactics. Episodes provide practical insights, such as Benjamin Pik discussing GAAP differences for French companies or Michael Holland explaining the advantages of Delaware incorporation, ensuring actionable advice for businesses of all sizes.
Join Joanne Farquharson, President and CEO of Foothold America, for concise yet powerful conversations about breaking into the US market. In each episode, Joanne sits down with accomplished business leaders and industry experts who’ve successfully navigated US expansion, asking just three targeted questions that uncover invaluable insights and practical strategies.
Whether you’re actively planning your company’s US entry or exploring future possibilities, this mini-podcast delivers focused, actionable wisdom in a time-efficient format. From navigating regulatory requirements to understanding regional market dynamics, each episode brings fresh perspectives from those who’ve walked the path before.
Tune in as Joanne and her guests share real-world experiences, common pitfalls to avoid, and winning strategies that can help transform your US expansion plans from aspiration to reality.
In this episode, Mark Shepherd, founder of London Tech Drinks and Gathr, shares his unconventional path from selling boat photos at 14 to building one of London’s most influential tech communities. Mark challenges the startup orthodoxy of chasing unicorn valuations, making a compelling case for bootstrap-first strategies and sustainable growth.
Key insights include why founders should validate with Figma prototypes before building expensive tech, how the fundraising treadmill forces unicorn aspirations, and why Mark targets £20-30M exits over billion-dollar dreams. He also discusses the formulaic nature of business building, the importance of patience in finding the right growth channels, and how expanding to new markets like the US requires starting from “day dot” again.
Whether you’re debating your first fundraise or questioning the bigger-is-better mentality, Mark’s perspective offers a refreshing alternative to Silicon Valley’s growth-at-all-costs culture.
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