Beyond Membership
Beyond Membership
Podcast Description
Where we are uncovering what drives associations forward, and how the suite of Momentive Software products accelerates that momentum.
Podcast Insights
Content Themes
Explores various topics centered around association dynamics, such as career advancement as a member benefit, end-of-year fundraising strategies, and trends affecting associations in the upcoming year, featuring episodes like discussions on win-win relationships between job seekers and membership organizations and analyses of the latest 2024 association trends study.
Where we are uncovering what drives associations forward, and how the suite of Momentive Software products accelerates that momentum.
In this episode of Beyond Membership, hosts Rob and Jake sit down with Tadu Yimam, VP of Operations and Member Engagement at the National Association of College and University Business Officers (NACUBO).
Tadu shares her inspiring journey from starting as a one-day temp to helping lead a full-scale digital transformation—rebranding the organization, overhauling its 20-year-old tech stack, and implementing Nimble AMS in record time.
Together, they explore:
💡 How NACUBO built trust and collaboration across teams during a major AMS migration
⚙️ What it takes to modernize systems without losing momentum
🚀 Why “failing fast” fuels innovation and continuous improvement
🤖 How NACUBO is preparing for the future with AI, data analytics, and personalization
Whether you’re navigating your own technology overhaul or looking to strengthen member engagement, this conversation is packed with lessons in leadership, change management, and embracing the future of association technology.
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