Design Boss Dialogue The Interior Design Business Podcast
Design Boss Dialogue The Interior Design Business Podcast
Podcast Description
This is Design Boss Dialogue, the podcast that brings bold and ambitious women in Interior Design together where they come for real conversations to transform and take their design business to new heights. I am your host and fellow Interior Designer Lisa-Marie Elkhadraoui, here to share my experiences and insights into running an Interior Design business as well as empower you to build the confident, profitable design business you have been dreaming of and truly deserve. Dive into the world of my interior design company and business mentoring business and I support you grow and build a thriving interior design company.
Podcast Insights
Content Themes
The podcast focuses on personal and professional development within the interior design industry, covering themes such as pricing strategies, self-worth, and client communication. Episodes often include actionable advice, such as methods for optimizing interior design operations and personal stories that drive home the importance of mindset and community support.
Design Boss Dialogue is the interior design business podcast for bold, ambitious women ready to build a profitable, confident interior design business, without losing themselves in the process.
Each week, host Lisa-Marie Elkhadraoui, an award-winning interior designer, business strategist, and founder of Design Boss Diary, shares real conversations on pricing, sales, marketing, visibility, and mindset, drawn straight from her own 16 years running an award-winning design studio and mentoring hundreds of interior designers.
This is the show for the designer who knows she’s talented but is ready to build the thriving, soul-led interior design business she’s been dreaming of and truly deserves.
Your interior design business isn’t stuck because you lack talent. It’s stuck because it’s being built in the wrong order.
You’d never let a contractor hang the pendant lights before the first fix. So why are so many interior designers, home stagers and stylists building their businesses that way?
In this episode of Design Boss Dialogue, the interior design business podcast for women, business mentor and award-winning studio owner Lisa-Marie Elkhadraoui reveals the order mistake she sees in almost every designer who comes to her, and why more courses, more content and more posting won’t fix it.
Using real on-site examples every designer will recognise, Lisa-Marie shows how the same domino effect that derails a renovation is quietly derailing your design business: the quiet months, the cash flow gaps, the scope creep, the discounting, and the sick feeling after sending a proposal.
In this episode, you’ll discover:
✦ Why “I can do the design, I just need the business to work” is the most common struggle in interior design
✦ The information buffet: why more advice is leaving designers more stuck, not less
✦ The kitchen that doesn’t fit: what happens when you build your brand before your positioning
✦ The socket nobody planned: how undefined services create scope creep
✦ The decorator before the second fix: why visibility before pricing leads to discounting
✦ How one thing done out of order creates feast or famine, cash flow gaps and burnout
✦ Three principles of order: clarity before visibility, pricing before promotion, process before growth
✦ The one mistake almost every designer makes: fixing the business from the outside in
This episode is for you if:
You’re a talented interior designer, home stager or stylist who’s working hard, but your pricing changes with every client, enquiries come and go, and you’re not sure what to focus on next.
Why is my interior design business stuck?
Most interior design businesses stall not because of talent, but because they’re built from the outside in: branding, marketing and visibility before positioning, pricing and process are in place. When the foundations come first, everything built on top of them starts to work.
About Lisa-Marie Elkhadraoui
Lisa-Marie is the founder of Design Boss Diary and the award-winning Moska Interior Design studio. With 16 years in the interior design industry and hundreds of design and build projects behind her, she mentors women in interior design, home staging and styling to build profitable, boundary-led businesses. Her clients have generated over £1.3 million in collective sales.
Work with Lisa-Marie one-to-one in 2027
Only one space remains in Lisa-Marie’s 12-month one-to-one mentorship, starting January 2027. Build your interior design business in the right order, from the inside out, and turn your design skills into a business that brings in paying clients and pays you properly.
DM “ORDER” on Instagram @design_boss_diary
Listen next:
Pretty Feed, Empty Diary: Why Interior Designers Need Foundations Before Marketing
Four Pricing Models Everyone’s Teaching You (And Why Three Are Keeping You Broke)
The 6 Hidden Patterns Quietly Running Your Interior Design Business
If this episode helped you, follow the show and share it with one designer who’s trying to do everything at once.
Disclaimer
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