Vigor
Vigor
Podcast Description
A podcast that feeds food and beverage brands
Podcast Insights
Content Themes
The podcast primarily explores themes around restaurant management, culinary trends, and hospitality experiences, with specific episodes highlighting topics like the evolution of Native American cuisine, the impact of Gen Z on restaurant menus, and innovative restaurant concepts like RoboBurger's vending machines, showcasing the multifaceted landscape of the food industry.
A podcast that feeds food and beverage brands
A nearly century-old brand doesn’t change its name without a clear sense of purpose. Mike DiBeneditto, CEO of Golden Waffles, leads one of the most recognizable waffle programs in foodservice, with distribution in more than 50,000 locations worldwide.
In this episode of Forktales, Mike explains the decision to rebrand from Golden Malted to Golden Waffles and why clarity trumped tradition. He discusses the importance of relentless internal communication, honoring company heritage during change and staying grounded when evaluating trends.
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