Growth Boss
Growth Boss
Podcast Description
Welcome to Growth Boss by Gerrid Smith, where growth marketing is made easy for business owners and digital marketers. This podcast cuts through the noise to bring you actionable insights and proven strategies in a world saturated with fleeting trends and buzzwords. Gerrid Smith, an SEO Nerd & 8-Figure Brand Builder shares tactics and tools that drive real business growth.
Whether you’re looking to scale your startup, boost your online presence, or refine your marketing strategies, Growth Boss has you covered. Tune in for no-nonsense, effective marketing strategies that deliver results!
Podcast Insights
Content Themes
The podcast centers on growth marketing strategies, SEO techniques, and business scaling tactics. Episodes delve into topics such as building high-converting websites, mastering international SEO, leveraging LinkedIn for inbound leads, and designing landing pages that drive conversions. Specific episode examples include 'How to Build A Website That Converts In Just 4 Weeks' and 'How To Dominate International SEO In The Search Results.'
Welcome to Growth Boss by Gerrid Smith, where growth marketing is made easy for business owners and digital marketers. This podcast cuts through the noise to bring you actionable insights and proven strategies in a world saturated with fleeting trends and buzzwords.
Gerrid Smith, an SEO Nerd & 8-Figure Brand Builder shares tactics and tools that drive real business growth.
Whether you’re looking to scale your startup, boost your online presence, or refine your marketing strategies, Growth Boss has you covered. Tune in for no-nonsense, effective marketing strategies that deliver results!
Many local businesses are losing customers to competitors on Google Maps without even knowing why. Whether it’s missing the right signals, ignoring review velocity, or simply not knowing how the algorithm actually works, these blind spots can cost businesses thousands in lost leads every month. Understanding what truly drives Google Maps rankings is what separates businesses that dominate their local market from those that stay invisible.
In this episode, Todd Anderson pulls back the curtain on everything that moves the needle in local SEO. He breaks down the biggest changes in the Maps space, the grey and black hat tactics agencies quietly use, and the real levers that account for nearly half of the ranking algorithm. Todd also covers how to build reviews fast, which citation tools are actually worth it, how hidden keyword strategies are outranking everyone, and how AI bots are already running entire SEO agencies right now.
Todd Anderson is a former mechanical engineer turned full-stack developer and SEO expert who runs Cascade Web Solutions. He helps founders and local businesses dominate local search and build a strong Google presence without relying on ad spend. Todd has ranked dozens of businesses in competitive blue-collar niches across the U.S. and has audited over 500 businesses to uncover major growth opportunities.
Timestamp:
00:00 Intro
00:26 Background of Todd Anderson
00:36 What Has Changed in the Maps Space
04:18 Grey Hat Tactics in Local SEO
06:42 How To Get Reviews on GBP Profile
08:30 Incentives To Get Reviews
09:06 What Are The Big Levers That Can Impact GBP
13:01 SEO Takes Time
14:42 Citation Distribution Tools: Are They Still Valuable?
16:42 On-page Optimization Tools
17:41 Black Hat Tactics in Maps SEO
22:08 Is Todd’s Agency Going To Be Run By Bots in 2027?
22:57 Use of Bots Examples
24:58 Connect with Todd Anderson
Mentioned Tools
Connect with Todd Anderson to learn more about Local SEO
🔗 X: https://x.com/_toddanderson
🔗 LinkedIn: https://www.linkedin.com/in/todd-anderson-31999226b/
Keywords
local SEO, Google Maps ranking, Google Business Profile, black hat SEO, review generation, local backlinks, citation building, AI automation, maps optimization, grey hat tactics
#localseo #googlemaps #googlebusinessprofile #localseostrategy #blackhatseo
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Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/
Stay connected.
🔗 Instagram: https://www.instagram.com/iamgerrid
🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/
🔗 Website: https://gerrid.com/
🔗 Podcast Website: https://growthboss.tv/
🔗 Digital Marketing Website: https://fortressgrowth.com/
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