Growing your personal brand on LinkedIn doesn’t need to be complicated. With the right content and a clear plan, you can build trust, grow your audience, and open new doors for your career or business, all without spending money on ads.

In this episode, Alexis Scott shares how she helps people grow on LinkedIn using organic content. She explains where to start, how to set goals, and what kind of content actually works. We talk about building a content system, staying consistent, and how to write posts that feel real and connect with the right people. She also covers the best times to post, how to handle engagement, and the most common mistakes to avoid.

Alexis Rivera Scott is a LinkedIn™ Ghostwriter, Brand Marketing Consultant, and the creator of The Fairy Job Mom™. After getting laid off in 2020, she used LinkedIn to rebuild her career and now helps others do the same. Her writing has been seen by millions, and her advice has been featured in places like the Wall Street Journal and Medium. Today, she helps job seekers and business owners grow by sharing their stories in a simple, honest way.

Timestamp:
00:00 Intro  
00:26 Alexis Scott’s Background  
01:07 Where to Start When Increasing Organic Reach on LinkedIn  
01:49 Setting Different Goals for LinkedIn Growth  
04:02 LinkedIn as a Revenue Generator vs. Thought Leadership: Content Strategy Differences  
07:47 How Alexis Expands Organic Reach for Her Own Brand  
09:26 What to Do After Defining Your LinkedIn Goals  
11:56 How to Build a Content Repository  
14:58 Pillars of Success in Writing Great LinkedIn Content  
17:50 Best Times to Publish on LinkedIn  
19:09 How Important Personal Engagement Is on LinkedIn  
21:32 Outsourcing LinkedIn Engagement: What to Know  
23:09 Common Mistakes When Growing on LinkedIn  
25:16 What the Top 1% of Successful Clients Have in Common  
27:40 Setting the Right Expectations for LinkedIn Growth  
29:33 How to Include Pitching in Your LinkedIn Strategy  
31:18 Key Things to Know Before Starting LinkedIn Growth  
34:28 Connect with Alexis Scott 

Connect with Alexis Scott to learn more about LinkedIn Growth
🔗 LinkedIn: https://www.linkedin.com/in/alexisjscott/ 
🔗 Website: https://www.heritagenarrative.com/  

#linkedingrowth #linkedincontent #linkedinmarketing #linkedinstrategy #linkedinwriting

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