It's All Happening : Women In CPG
It's All Happening : Women In CPG
Podcast Description
It's All Happening : Women In CPG is an ongoing conversation about the ins and outs of everything related to launching and running a successful CPG business. Join Danielle Calabrese, a multifaceted leader and CPG expert, in diving into the juiciest conversations with fellow female leaders about everything from branding to sales strategy, scaling, and beyond. You’ll hear firsthand accounts on struggles, triumphs, challenges, and industry secrets that will equip you to be a better entrepreneur. Each episode is laced with actionable takeaways and thoughtful conversations meant to dismantle the barriers around the CPG-space. Visit the It's All Happening Website (https://www.itsallhappeningagency.co/) and on Instagram (https://www.instagram.com/itsallhappeningco/)
Podcast Insights
Content Themes
The podcast focuses on various aspects of CPG businesses, including branding, sales strategies, scaling challenges, and personal experiences of female leaders in the industry. Episodes may cover topics such as industry secrets, overcoming obstacles, and effective marketing techniques, providing real-world examples like struggles and triumphs of successful women in CPG.
Sierra Obioha is the Founder and CEO of My Raw Dawg, an ancestral-inspired raw dog food company based in Los Angeles. Before pet food, she spent her career in television as a creative development executive, and walked away from opportunities at Will Smith’s and Jamie Foxx’s production companies to bet on herself instead. That bet started with her own health: she spent years rethinking what belonged on her plate and lost 75 pounds. But it wasn’t until her dog Bojangles got sick that she started asking the same questions about his bowl. The answer became Raw Dawg. Fresh off winning the 2026 Next Wave Pitch at SUPERZOO and launching this September, Sierra is building an educational movement that just so happens to sell dog food. Her philosophy in four words: feed instinct, not industry.
It’s All Happening Website
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Launch Lab
Questions? Book a 15 min call with Danielle
Disclaimer
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