It's All Happening : Women In CPG
It's All Happening : Women In CPG
Podcast Description
It's All Happening : Women In CPG is an ongoing conversation about the ins and outs of everything related to launching and running a successful CPG business. Join Danielle Calabrese, a multifaceted leader and CPG expert, in diving into the juiciest conversations with fellow female leaders about everything from branding to sales strategy, scaling, and beyond. You’ll hear firsthand accounts on struggles, triumphs, challenges, and industry secrets that will equip you to be a better entrepreneur. Each episode is laced with actionable takeaways and thoughtful conversations meant to dismantle the barriers around the CPG-space. Visit the It's All Happening Website (https://www.itsallhappeningagency.co/) and on Instagram (https://www.instagram.com/itsallhappeningco/)
Podcast Insights
Content Themes
The podcast focuses on various aspects of CPG businesses, including branding, sales strategies, scaling challenges, and personal experiences of female leaders in the industry. Episodes may cover topics such as industry secrets, overcoming obstacles, and effective marketing techniques, providing real-world examples like struggles and triumphs of successful women in CPG.
In this episode, we break down how to actually get a return on your investment at Expo West — and it’s not just about buyer meetings or badge scans. Using our Expo West itinerary as a guide, we talk through how to approach everything from the Innovation Summit and Pitch Slam to CPG Sisterhood, Ladies Lounge, Anti-Expo, and the after-hours house parties with real strategy and intention. The biggest takeaway? ROI at Expo is built through proximity and community. The founders who win aren’t standing on the sidelines — they’re putting themselves in the middle of conversations, building relationships before they “need” them, making introductions, and becoming part of the ecosystem. This episode will help you shift from short-term transactional thinking to long-term momentum building, so you leave Expo with more than leads — you leave with positioning, visibility, and real community equity that compounds long after the show floor closes.
Links to events mentioned in this episode:
Expo West new Hope Innovation Summit
Naturally Network HERE
Snaxshot & Misfits Party HERE
CPG Sisterhood Social HERE
America’s Next Top Snack HERE
Startup CPG Ally Rally HERE
Ladies Lounge HERE
Anti Expo HERE
cpg house party HERE
It’s All Happening Website
Register for Launch Lab
Follow Us On Instagram
Danielle on Linkedin
Disclaimer
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