Ever feel like you’re being sold to but can’t quite put your finger on it?

You probably just walked into a funnel — and surprise — you’re not alone.

But what if we told you that knowing where you are in the funnel could be the key to unlocking free value, high-impact connections, and even a shortcut to real results?

In this episode, Kristi and Erik pull back the curtain on funnels — the good ones, the shady ones, and how to make sure you’re in the right one for YOU.

We’re breaking down how marketing funnels really work in the real estate world, how to spot the traps, and how to walk through one with your eyes open.

In this episode:

• How real estate funnels are built (and how you’ve probably been in one)
• Kristi’s honest take on building her first funnel after 17 years of referral-only biz
• When free actually is valuable (and when it’s just bait)
• How to evaluate courses, masterminds, and coaches without getting burned
• Why asking better questions makes you a better investor
• What Fanta, fried wontons, and funnel hacks have in common (yes, really)

The only real shortcut in business: mentorship

Truth bomb: Being in a funnel isn’t the problem. Not knowing you’re in one is.

🎧 Listen now: https://www.youtube.com/@TheRealEstatePessimist/videos

Want to become a STR Expert with Erik’s help? https://eriks-academy.teachable.com/p/str-in-an-hour

Ready to go from podcast listener to Local Developer with Kristi’s guidance?

Whether you’re just getting started or ready to go all in, we’ve got the tools to help you build what matters in your own backyard.

→ Programs & Resources: https://www.localrealestatedeveloper.com/

→ 90-Day Masterclass: https://www.localrealestatedeveloper.com/build-it-course

→ Apply for the Mentorship Program: https://www.localrealestatedeveloper.com/dev-mentorship

#realestatepessimist #realestatementorship #honestrealestate #businessfunnels #investingtruths #localrealestatedeveloper #funnelstrategy #shortcutsmartnothard #growthmindset #realtalkrealestate