What's the Problem?
What's the Problem?
Podcast Description
As the wine industry is in transition, it seems that many are scrambling for solutions. Taking a step back, winemaker Adam Casto is looking to define the problem. Speaking to a wide array of different industry perspectives, he aims to get to the heart of the issue from all angles.
New episodes will be published on Tuesdays at Noon PST, with bonus episodes published on Thursdays. ehlersestate.substack.com
Podcast Insights
Content Themes
Explores an array of topics related to the wine industry, including sustainability, market evolution, diversity initiatives, and historical context, with episodes featuring discussions on the neo prohibitionist movement, the impact of consumer demands, and innovative winemaking practices.
As the wine industry is in transition, it seems that many are scrambling for solutions. Taking a step back, winemaker Adam Casto is looking to define the problem. Speaking to a wide array of different industry perspectives, he aims to get to the heart of the issue from all angles.
New episodes will be published on Tuesdays at Noon PST, with bonus episodes published on Thursdays.
Paul Mabray is a pioneering figure in the wine industry, renowned for his innovative integration of technology and digital strategies into wine marketing and sales. With over two decades of experience, he has consistently been at the forefront of digital transformation within the sector. In 2002, he founded Inertia Beverage Group, which later evolved into WineDirect.com, a company that revolutionized winery e-commerce by enabling direct-to-consumer sales.
Continuing his commitment to digital innovation, Mabray established VinTank.com, a social media monitoring and customer relationship management platform tailored for the wine industry. VinTank analyzed millions of online wine conversations daily, providing wineries with valuable insights into consumer behavior and preferences.
In recent years, Mabray served as the CEO of Pix.wine, a wine discovery platform aimed at connecting consumers with wines suited to their tastes. Currently, he leads a new Alc-Beverage startup, set to launch publicly in January 2026, focusing on further integrating technology into the wine industry.
Beyond his entrepreneurial ventures, Mabray is a respected thought leader and educator. He shares his insights through his Medium blog and Substack newsletter, “Transforming Wine,” where he discusses the intersection of wine and technology. He is also a frequent speaker at industry conferences and has been a guest lecturer at institutions such as UC Berkeley’s Haas School of Business and UC Davis. Paul Mabray’s career reflects a steadfast dedication to modernizing the wine industry, leveraging digital tools to enhance consumer engagement and streamline operations.
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