What's the Problem?

What's the Problem?
Podcast Description
As the wine industry is in transition, it seems that many are scrambling for solutions. Taking a step back, winemaker Adam Casto is looking to define the problem. Speaking to a wide array of different industry perspectives, he aims to get to the heart of the issue from all angles.
New episodes will be published on Tuesdays at Noon PST, with bonus episodes published on Thursdays. ehlersestate.substack.com
Podcast Insights
Content Themes
Explores an array of topics related to the wine industry, including sustainability, market evolution, diversity initiatives, and historical context, with episodes featuring discussions on the neo prohibitionist movement, the impact of consumer demands, and innovative winemaking practices.

As the wine industry is in transition, it seems that many are scrambling for solutions. Taking a step back, winemaker Adam Casto is looking to define the problem. Speaking to a wide array of different industry perspectives, he aims to get to the heart of the issue from all angles.
New episodes will be published on Tuesdays at Noon PST, with bonus episodes published on Thursdays.
Dr. Hoby Wedler is a chemist, entrepreneur, and sensory expert renowned for his work in inclusive design, sensory literacy, and the intersection of science and sensory perception. Born blind, he earned a Ph.D. in organic chemistry from the University of California, Davis, and has dedicated his career to enhancing how people experience the world through their non-visual senses. Wedler is best known for his work in the wine and food industries, where he develops unique sensory experiences that encourage people to appreciate taste, aroma, and texture in innovative ways. He has collaborated with top wineries, brands, and businesses to create accessible and immersive experiences that bridge the gap between science and sensory engagement.
In addition to his work in wine and food, Wedler is an advocate for accessibility and inclusion, helping companies design products and experiences that cater to all individuals, regardless of ability. His contributions have earned him recognition, including being named a Forbes 30 Under 30 honoree and receiving accolades for his work in entrepreneurship and sensory education. You can find him on instagram at @hobywedler, Tik Tok as @hobywedler, and LinkedIn as Dr. Hoby Wedler.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ehlersestate.substack.com

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