What's the Problem?

What's the Problem?
Podcast Description
As the wine industry is in transition, it seems that many are scrambling for solutions. Taking a step back, winemaker Adam Casto is looking to define the problem. Speaking to a wide array of different industry perspectives, he aims to get to the heart of the issue from all angles.
New episodes will be published on Tuesdays at Noon PST, with bonus episodes published on Thursdays. ehlersestate.substack.com
Podcast Insights
Content Themes
Explores an array of topics related to the wine industry, including sustainability, market evolution, diversity initiatives, and historical context, with episodes featuring discussions on the neo prohibitionist movement, the impact of consumer demands, and innovative winemaking practices.

As the wine industry is in transition, it seems that many are scrambling for solutions. Taking a step back, winemaker Adam Casto is looking to define the problem. Speaking to a wide array of different industry perspectives, he aims to get to the heart of the issue from all angles.
New episodes will be published on Tuesdays at Noon PST, with bonus episodes published on Thursdays.
Matt Hardin is a sixth-generation Napa Valley farmer whose roots in viticulture trace back to 1849, when his family first began farming in Pope Valley. After earning his degree from Cal Poly, San Luis Obispo, he joined Barbour Vineyard Management, eventually becoming a partner, before launching his own company, Hardin Vineyard Management, in 2021. Today, he oversees some of Napa Valley’s most prestigious vineyard sites, farming vine by vine with a focus on sustainability, precision, and respect for terroir.
In addition to his vineyard management work, Matt is a vintner and co-founder of several acclaimed wine brands. He is a partner in Caterwaul Wines, where he collaborates with winemaker Thomas Rivers Brown on Cabernet Sauvignon sourced from carefully chosen Napa Valley vineyards. He also owns Matthew Wallace Wines, a project that allows him to showcase the character of sites he farms under his own label. His family name is also tied to Hardin Wines, a Napa Valley Cabernet project that has earned a loyal following for its quality and approachability.
Balancing heritage with innovation, Matt brings a deep respect for Napa’s farming traditions while pushing forward viticultural practices that protect the land for future generations. His reputation as both a vineyard manager and vintner reflects his belief that great wine begins with meticulous farming and a dedication to place.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ehlersestate.substack.com

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