The Insurindex Podcast

The Insurindex Podcast
Podcast Description
Welcome to The Insurindex Podcast: Exploring the power of branding in specialty (re)insurance. In today’s competitive specialty (re)insurance market, the role of branding has never been more pivotal. That’s why we’re thrilled to introduce The Insurindex Podcast, a series dedicated to uncovering how branding is shaping the future of our industry. Whether you're a C-suite leader, marketing strategist, or industry practitioner, this series is your go-to resource for insights on how brand identity and innovative marketing strategies drive growth, differentiation, and success. Each episode will feature thought-provoking conversations with industry leaders and experts who delve into the trends, strategies, and success stories behind the market’s most effective branding initiatives. Together, we’ll explore how branding goes beyond logos and taglines to create value, build trust, and transform businesses in the ever-evolving insurance landscape. Join us on this journey to understand branding’s evolving impact - because in specialty insurance, brand truly matters.
Podcast Insights
Content Themes
The podcast covers themes such as branding's impact on industry growth, differentiation strategies, and success stories. Specific episodes include a deep dive into the MDU brand's trust-building in the medical indemnity insurance space and Mosaic's branding as a challenger in the (re)insurance market, highlighting the importance of transparency and customer loyalty.

Welcome to The Insurindex Podcast: Exploring the power of branding in specialty (re)insurance.
In today’s competitive specialty (re)insurance market, the role of branding has never been more pivotal. That’s why we’re thrilled to introduce The Insurindex Podcast, a series dedicated to uncovering how branding is shaping the future of our industry. Whether you’re a C-suite leader, marketing strategist, or industry practitioner, this series is your go-to resource for insights on how brand identity and innovative marketing strategies drive growth, differentiation, and success.
Each episode will feature thought-provoking conversations with industry leaders and experts who delve into the trends, strategies, and success stories behind the market’s most effective branding initiatives.
Together, we’ll explore how branding goes beyond logos and taglines to create value, build trust, and transform businesses in the ever-evolving insurance landscape.
Join us on this journey to understand branding’s evolving impact – because in specialty insurance, brand truly matters.
In this episode of The Insurindex Podcast, our host, Ben Bolton, sits down with Jon Lombardo, former Head of LinkedIn’s B2B Institute and the co-founder of Evidenza, to delve into Lombardo’s journey from Hartford, Connecticut, the ‘home of Insurance’, to his current work in synthetic research. From the 95-5 rule to distinctive assets and synthetic research, this insightful, fast-paced and often witty discussion considers the power of brand strategy, AI and the future of B2B marketing.

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