The Digital Diaries
The Digital Diaries
Podcast Description
Welcome to The Digital Diaries, where SaaS, tech sales, AI, and leadership converge. Hosted by Peter Woods, this podcast brings you insights and stories from industry pioneers shaping the digital world.
Whether you're scaling in sales, leading teams, or exploring the future of tech, each episode delivers actionable advice and thought-provoking conversations. Tune in weekly to navigate the cutting edge of technology and leadership—subscribe today!
New epsidoes every Wednesday.
Podcast Insights
Content Themes
The podcast covers themes such as work-life balance, sales strategies, coaching cultures, and diversity in tech. Episodes have included insights from leaders like Georgina Walsh on coaching circles and work-life integration, Paul Caffrey on preparing for sales success, and Wendy Harris on the transition from finance to tech and the importance of workplace culture.
The Digital Diaries is a podcast about navigating modern work, creativity, and identity in a rapidly changing digital world.
Hosted by Peter Woods, the show features conversations with builders, creators, technologists, and leaders who are shaping — and questioning — how technology influences culture, careers, and human behaviour.
Each episode explores themes like creativity in the age of AI, leadership in the digital era, personal branding, entrepreneurship, and the tension between building and critiquing. This isn’t a hype-driven tech podcast. It’s a reflective space for people who want to
This week Peter is joined by Bryan Adams — CEO and founder of Happy Dance, best-selling author, TEDx speaker (1.4M+ views), and one of the leading voices in employer branding and candidate experience. Over two decades, Bryan has helped nearly 200 global organisations — including Apple, Canva, Salesforce and Johnson & Johnson — rethink how they attract talent.
In this conversation, Bryan and Peter dig into why the best employer brands are built on honesty, not hype — and why ”selling the truth” beats selling the perfect story every time.
- The origin story — how a workshop moment that ”gave Bryan goosebumps” set him on the path from marketing to employer branding, before the term even existed
- Sell the truth, not the perfect story — why leading with the real challenges of a role (not just the perks) attracts the right candidates and repels the wrong ones
- The imposter syndrome fix — how radical clarity about what a job actually demands removes the guesswork for new hires
- Why career sites still fall short — page speed, legacy tech, and the risk-aversion of large organisations
- AI and conversational candidate experience — how career sites are moving from static job boards to systems that ”listen before they speak,” cutting a 1,200-job firehose down to the 3 roles that actually fit
- Good friction vs. bad friction — why re-typing your CV into an ATS is needless friction, and what good candidate experience removes
- The three layers of story every organisation needs — reputation (what you're known for), expectation (the deal you're offering), and experience (the stories only your employees can tell)
- Leadership advocacy — why employer brand only works when it's championed from the C-suite down, not run as an HR side project
- Bryan's own story — nearly going out of business from a fear of public speaking, and the standup comedy course that changed everything
- Five years out — Bryan's prediction that transparency, not perfection, will become the ultimate measure of emplyer brand
About Bryan Adams
Bryan is CEO and founder of Happy Dance, and author of Give and Get Employer Branding. His new book, Sell the Truth — a storytelling playbook for leaders who want to build cultures that win — is out 17 September in all good bookstores and on Amazon.
- Learn more about Bryan's work at Happy Dance
- Pre-order Sell the Truth, out 17 September
Disclaimer
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