In this episode of Breakthrough Innovation, we’re joined by Vladimir Baranov engineer, founder, and now startup coach, who shares his unconventional journey from building satellites and scaling fintech startups to mentoring more than 150 founders across climate, deep science, and social impact sectors. Vladimir opens up about the hidden challenges founders face and what it really takes to grow a company that lasts not just raises.

He breaks down how shifting from perfectionism to experimentation can transform both a startup and its founder, and why building something meaningful doesn’t always mean chasing unicorn status. This is a grounded, empowering conversation for anyone navigating the messy middle of entrepreneurship.

Key Lessons Covered in This Episode:

From Builder to Coach:

Hear how Vladimir transitioned from technical founder to a trusted guide for dozens of entrepreneurs, helping them scale with intention and clarity.

Beyond the Unicorn Myth:

Why the startup world needs to stop glamorizing billion-dollar exits and how to measure success in more sustainable, human ways.

The Trap of Perfectionism:

Vladimir shares how perfectionism holds founders back and how embracing experimentation leads to innovation and growth.

Emotional Intelligence in Leadership:

Explore the mental and emotional shifts founders must make as they go from solving technical problems to leading people and building culture.

What Makes a Strong Co-Founder Relationship:

Discover why founder chemistry matters more than resumes and how to find (or become) the right partner.

Navigating the Inevitable Struggles:

From burnout to imposter syndrome, Vladimir opens up about the real internal battles founders face and how to move through them.

The One Skill Every Founder Needs:

Learn the fundamental leadership trait Vladimir believes every founder must develop to succeed in the long run.

Key Takeaways:

✅ Success isn’t binary real innovation happens in the messy middle.

✅ Let go of being “right” stay in experimentation mode.

✅ Great startups are built by emotionally aware leaders.

✅ A powerful mission is nothing without a sustainable team behind it.

Links and resources:

• Vladimir Baranov on LinkedIn:linkedin.com/in/vladimirbaranov
• Website: vladimirbaranov.com(Personal)

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