Standing in the Fire
Standing in the Fire
Podcast Description
Dive into the fire with Kris, Garrett and John — three owners of Fireside.fm who know what it’s like to stand in the flames of entrepreneurship. In 'Standing in the Fire,' we tackle everything from the latest trends in podcasting to the realities of running a SaaS business. No scripts, no filters — just real talk about what it takes to keep the fire burning. Join us as we explore the triumphs, struggles, and surprising lessons learned along the way.
Podcast Insights
Content Themes
The podcast explores various topics related to entrepreneurship, podcasting trends, and SaaS business dynamics, with notable episodes covering tech wins and hiring challenges, as well as reflections on Black Friday marketing. Other focus areas include effective communication strategies, customer-centric development, and the realities of balancing multiple projects.

Dive into the fire with Kris, Garrett and John — three owners of Fireside.fm who know what it’s like to stand in the flames of entrepreneurship. In ‘Standing in the Fire,’ we tackle everything from the latest trends in podcasting to the realities of running a SaaS business. No scripts, no filters — just real talk about what it takes to keep the fire burning. Join us as we explore the triumphs, struggles, and surprising lessons learned along the way.
Sometimes the thing that’s slowing you down isn’t the business, it’s the nasal spray. John’s back, feeling good, and firing on all cylinders. Kris is deep in the work of letting go. This one’s equal parts founder therapy and technical nerd session.
Show Notes:
(0:00) Intro: Starting with the Wins
(0:39) It Was the Flonase (John’s Back)
(2:39) Collecting Validation: Save the Wins Too
(5:11) The Fireside New Studio: What’s Working
(10:04) Delegate or Die: Letting Go Without Losing Control
(12:33) New Segment: Sparks Fly (Hot Takes)
(13:05) Hot Take: AI Art Is Ruining the Print Shop
(20:01) Hot Take: Codex Isn’t All Bad
(24:59) Vibe Coding: What Nobody Tells You
(28:29) Fan the Flames: Try More Than One AI
(30:07) The Busy Light Saga
(35:28) Embers: Momentum Startup Cohort
(37:22) Embers: Podcast Art & Thumbnail Strategy
(38:20) Surviving a 5-Hour Railway Outage with Claude
(44:45) Flare, Box Out Click Tracking & What’s Next
Check Out John’s Stuff:
- Fireside.fm: https://fireside.fm
- Flipper Cloud: https://www.flippercloud.io
Check Out Kris’s Stuff:
- Momentum – Coworking space in South Bend: https://momentumsb.com
- Access Imprints – Screen printing & embroidery: https://accessimprints.com
- The Hardest Thing Podcast: https://hardestthingpod.fireside.fm

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