Standing in the Fire

Standing in the Fire
Podcast Description
Dive into the fire with Kris, Garrett and John — three owners of Fireside.fm who know what it’s like to stand in the flames of entrepreneurship. In 'Standing in the Fire,' we tackle everything from the latest trends in podcasting to the realities of running a SaaS business. No scripts, no filters — just real talk about what it takes to keep the fire burning. Join us as we explore the triumphs, struggles, and surprising lessons learned along the way.
Podcast Insights
Content Themes
The podcast explores various topics related to entrepreneurship, podcasting trends, and SaaS business dynamics, with notable episodes covering tech wins and hiring challenges, as well as reflections on Black Friday marketing. Other focus areas include effective communication strategies, customer-centric development, and the realities of balancing multiple projects.

Dive into the fire with Kris, Garrett and John — three owners of Fireside.fm who know what it’s like to stand in the flames of entrepreneurship. In ‘Standing in the Fire,’ we tackle everything from the latest trends in podcasting to the realities of running a SaaS business. No scripts, no filters — just real talk about what it takes to keep the fire burning. Join us as we explore the triumphs, struggles, and surprising lessons learned along the way.
Inspired by John’s real-life annual physical, this episode explores what it means to give your SaaS app its own annual checkup. What should you audit regularly to keep your app healthy?
The guys cover:
• 🩺 Auditing automated onboarding and transactional emails• 🧪 Building a Customer Health Index to proactively reduce churn• 📉 How and when to talk to customers—without annoying them• 📬 Rethinking drip campaigns and newsletters so they actually get read• 🛠️ Revisiting your content, SEO metadata, accessibility, and dependencies• 💵 Why your pricing probably needs a tune-up
It’s packed with tactical insights and spicy opinions, like:
“If you reply to an email I claim is from me—it better come to me.”
“Most teams don’t need more email. They need better email.”
“Documentation, accessibility, and alt text… yep, we forget those too.”
This one will leave you with a solid checklist for improving your product, process, and communication in the year ahead.
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