Retail Recon Podcast
Retail Recon Podcast
Podcast Description
All things Adventure retail for both retailers and brands alike. We meet with great retailers and share what makes them tick, explore best practices, and have conversations focused on helping any and all who make a living in the outdoor industry.
Podcast Insights
Content Themes
Focuses on various aspects of adventure retail with episodes exploring best practices, personal journeys of industry leaders, and operational strategies. Notable episodes include insights from Steve Cross about adapting to local markets and employee engagement strategies, and John Roman's journey transforming Battlbox's business model and financial strategies that significantly impacted their growth.

All things Adventure retail for both retailers and brands alike. We meet with great retailers and share what makes them tick, explore best practices, and have conversations focused on helping any and all who make a living in the outdoor industry.
What happens when you leave the corporate world behind to build something wild and unconventional? In this episode, Dale dives into conversation with Jimmy Funkhouser, founder of Feral, an outdoor retail business that’s anything but ordinary. Jimmy shares his journey from working at Toys R Us to launching an independent shop with a bold mission—helping people escape domestication and reconnect with the outdoors.
Discover how Feral evolved from a high-end technical gear shop to a community-driven hub where used gear and accessibility take center stage. Jimmy opens up about leadership, creativity, saying no to good ideas, and why retail is a never-ending challenge worth embracing. Packed with insights on entrepreneurship, adaptability, and staying true to your vision, this episode is a must-listen for retailers, outdoor enthusiasts, and anyone looking to shake up the norm.

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