Transforming the Game
Transforming the Game
Podcast Description
Transforming the Game with Kristina Katsanevas is the podcast for game-changers, risk-takers, and industry shakers. Don’t hate the player—hate the game? Not here. These leaders are rewriting the rules. From high-net-worth entrepreneurs, founders of Australia’s most iconic brands, and those disciplined enough to keep stacking those habits to success. We dive into the minds of pioneers innovating in media, business, fashion, sport and transformation.
Want to know how to break the mold and redefine success in your career, business, and life?
Tune in and start transforming the game.
Podcast Insights
Content Themes
The podcast focuses on themes of entrepreneurship, brand building, resilience, and personal transformation. Episodes often highlight real-world success stories, such as the in-depth interview with Brian Smith, the founder of UGG, where he shared lessons from his journey and critical mindset shifts. Other topics may include innovative strategies in media and fashion, the importance of discipline in achieving goals, and redefining success in personal and professional lives.

Transforming the Game with Kristina Katsanevas is the podcast for game-changers, risk-takers, and industry shakers. Don’t hate the player—hate the game? Not here. These leaders are rewriting the rules. From high-net-worth entrepreneurs, founders of Australia’s most iconic brands, and those disciplined enough to keep stacking those habits to success. We dive into the minds of pioneers innovating in media, business, fashion, sport and transformation.
Want to know how to break the mold and redefine success in your career, business, and life?
Tune in and start transforming the game.
Most entrepreneurs want to grow big but don’t know the real math that drives profits or how to build a culture that keeps talent and fuels scale.
Adam Coffey, CEO with 21 years at the helm, author of four #1 business bestsellers, and private equity veteran behind 58 company acquisitions and $2.5 billion in exits, breaks down exactly how to get it right-first small, then big.
In this episode, Adam exposes the brutal truth: If your business doesn’t work profitably at its smallest unit, it will fail at scale. He reveals his unit economics framework, the 30-20-10 rule, and the culture-building secrets that keep employees loyal and customers coming back.
But Adam goes deeper-he shatters the “one-and-done” sale myth by showing how he sold the same company 5 times, each payday bigger than the last, with less equity on each deal. This is how savvy entrepreneurs create multiple exits and grow lasting wealth beyond what most can imagine.
What You’ll Learn:
– How to master unit economics and run your business profitably from the ground up
– Building a winning culture that attracts and retains A-players
– Why roll-ups and acquisitions create hyper-growth compared to slow organic methods
– Rollover equity and repeat exits: your path to multiple paydays, not just one
– How to use Adam’s 30-20-10 rule to diagnose and fix profit leaks fast
– Preparing your business for sale the right way to avoid leaving millions on the table
Don’t tune in if… you’re comfortable with guesswork, vague metrics, or one-shot thinking. This episode is for entrepreneurs who want to beat the odds and transform their game with relentless clarity and proven strategy.
📺 Watch the full episode on YouTube: https://youtu.be/iH7mu9zn6pY
🎧 Also available on Spotify & Apple Podcasts – search “Transforming the Game”
Connect with Adam Coffey
Website: https://adamecoffey.com
LinkedIn: https://www.linkedin.com/in/adamecoffey/
Connect with Kristina Katsanevas / Transforming the Game
All links: https://beacons.ai/transformingthegame
Website: https://www.kristinakatsanevas.com
Instagram: https://www.instagram.com/kristinakatsanevas
Facebook: https://www.facebook.com/kristina.katsanevas
YouTube: https://www.youtube.com/@TransformingtheGamePodcast
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Disclaimer
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