Candy Crush is more than just a mobile game – it’s a global
phenomenon and arguably the most successful mobile game ever created.

In this episode, we delve into the history and the minds behind King, the studio behind Candy Crush.

Just look at some of these mind-blowing stats!

– $8 billion+ in revenue and 3 billion+ downloads, that’s 2 out of every 5 humans on the planet

– The game has been played an estimated close to 5 trillion minutes in total, which is over 9 million years of nonstop playing

– The game has players across all 7 continents of the world, including Antarctica

King and Candy Crush’s story dates back to the dot-com boom days. There were glamorous moments, such as becoming one of the largest European IPOs ever and selling the company to Activision Blizzard for $6 billion.

However, there were also multiple near-death experiences in the face of foundational technology shifts that were completely beyond their control. It’s a story that spans more than two decades, during which they had to adapt, move fast, and reinvent themselves.

Let’s dive in.