People-First Builders
People-First Builders
Podcast Description
People-First Builders is the ultimate platform for celebrating leadership in construction. Each episode dives deep into the journeys of industry leaders who have made a profound impact by prioritizing their people and embracing innovation.
From family-owned businesses to groundbreaking projects, the podcast showcases the vision, values, and achievements of construction’s finest minds. As a guest, you’ll join a legacy of leaders recognized for shaping the future of the industry through operational excellence, cultural alignment, and unwavering commitment to their teams.
Think you'd be a great guest on the show? Apply at https://podcast.fletcherwimbush.com/podcast-guest-application.
Podcast Insights
Content Themes
The podcast centers around themes of leadership, talent management, and cultural transformation within construction organizations. Specific episodes cover topics like building a people-first culture, addressing talent shortages, and utilizing innovative recruitment technologies, showcasing industry leaders who prioritize their teams and foster a collaborative work environment.
At People-First Builders, we shine a spotlight on the leaders who shape the construction industry by building more than projects—they build teams, culture, and legacy. This podcast is your gateway to the stories of exceptional CEOs and visionaries who prioritize their people, achieve remarkable success, and redefine what it means to lead in construction.
Discover how family-owned businesses, niche projects, and innovative leadership styles are driving progress in steel erection, bridge rebar, and infrastructure installation. Each episode celebrates leaders who have spent decades honing their craft, advancing their operations, and achieving results that inspire their teams and peers alike.
Whether you’re a construction professional, a leader looking for inspiration, or simply someone fascinated by people-centered success stories, People-First Builders offers valuable insights and actionable takeaways from industry’s best.
While People-First Builders is a new podcast, it’s backed by years of experience. Host Fletcher Wimbush is a seasoned podcaster with over seven years behind the mic, having built a dedicated audience with The Hire Talent—a show focused on optimizing hiring and leadership in the industry. Now, he’s bringing that expertise to People-First Builders, highlighting the construction leaders who are shaping the future through culture, innovation, and operational excellence.
In this episode of People-First Builders, host Fletcher Wimbush sits down with Michael Feazel, Co-Founder and CEO of Roof Maxx, to explore how structured training, intentional leadership, and innovative business models are reshaping the roofing industry.
With decades of experience as a roofing contractor and industry thought leader, Michael shares his journey from climbing roofs in the 1980s to building one of the fastest-growing roofing service networks in the country. He explains how Roof Maxx created an entirely new category—roof rejuvenation—and how simplifying the work has opened the door to scalable teams, broader talent pools, and more sustainable careers in the trades.
The conversation dives deep into workforce challenges in construction, the importance of always recruiting, and why training and onboarding are not optional—but foundational—for long-term success. Michael also breaks down how systems, peer learning, and clear expectations help small operators grow beyond the one-man-band stage.
In this episode, you’ll learn:
How structured training enables scalable roofing teams
Why simplifying work expands access to talent in the trades
Best practices for recruiting, onboarding, and retention
Lessons from building a national dealer network and training platform
How people-first leadership supports growth without sacrificing culture
This episode is a must-listen for roofing contractors, trade business owners, and construction leaders looking to build stronger teams, extend asset life for customers, and grow with intention.
🎧 Subscribe to People-First Builders for more conversations with leaders who build lasting businesses by investing in their people.
Disclaimer
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