Smooth Scaling
Smooth Scaling
Podcast Description
Join Marie Donnellan, CEO of Platform94, as she navigates the exciting but complex world of international business scaling. Featuring real-world stories, insights, and advice from entrepreneurs, experts, and industry leaders, Smooth Scaling delves into the highs, lows, and lessons of growing an international business.
Whether you’re scaling your own business, supporting others, or simply curious about the journey, this podcast is your go-to resource for inspiration and actionable strategies.
Tune in to explore the opportunities, challenges and innovations shaping the future of scaling.
Podcast Insights
Content Themes
The podcast emphasizes themes like international expansion, scaling challenges, and sustainable business growth. Specific episodes, such as the one featuring John Purdy from Ergo, showcase expert insights into overcoming obstacles and the necessary structures for successful scaling. Additional topics include trending insights from surveys and community discussions that highlight the current business landscape and future opportunities for entrepreneurs.
Join Marie Donnellan, CEO of Platform94, as she navigates the exciting but complex world of international business scaling. Featuring real-world stories, insights, and advice from entrepreneurs, experts, and industry leaders, Smooth Scaling delves into the highs, lows, and lessons of growing an international business.
Whether you’re scaling your own business, supporting others, or simply curious about the journey, this podcast is your go-to resource for inspiration and actionable strategies.
Tune in to explore the opportunities, challenges and innovations shaping the future of scaling.
In this episode, Marie is joined by Nancy Costello, Founder & CEO of The Belle Brush and the driving force behind Belle Hair and Invisibelle.
Named Image Young Business Woman of the Year 2025, Nancy has built a standout Irish beauty brand with significant global reach – selling over 500,000 award-winning products worldwide and growing a powerful e-commerce business supported by millions of online viewers.
From Galway to a global audience, Nancy shares the reality behind scaling a consumer brand – the early challenges, differentiating in a saturated market, building community at scale, and the operational discipline required to turn product demand into sustainable growth.
This is a candid conversation about ambition, resilience, and what it really takes to build a modern, internationally recognised brand from the West of Ireland.
Disclaimer
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