Anthony Frosh speaks with Professor Lukas Parker about food waste and how date labels could be a key part of the puzzle.

Some topics include:

·       The scale of the food waste problem in Australia and globally

·       The need to move beyond guilt as a focus of the problem

·       The food categories that are most problematic in terms of wastage

·       The inspiration for seeing packaging design and date labels as a key part of the puzzle

·       Key insights from the research

To find out more about the research, visit: https://endfoodwaste.com.au/national-date-labelling-and-storage-advice-phase-1/

There you will be able to find a link to other documents, including the final report for Phase 1, including label designs on page 17-18.  https://endfoodwaste.com.au/wp-content/uploads/2025/04/2503_EFWCRC_124_Final-Report.pdf

This episode is edited by Shalini Sen. Marketing is the domain of Sarah Guy.

Associate Professor Lukas Parker is a leading social marketing and advertising scholar whose research sits at the nexus of behaviour change, communicating health and digital advertising. Leading teams of researchers, his research addresses pressing social problems related to health and sustainability. He has over fifty peer-reviewed publications including influential co-authored books Social Marketing and Advertising in the Age of Social Media (2020) and Social Marketing and Behaviour Change: Models, theory and applications (2014) which guide social marketing practitioners and scholars.

Associate Professor Parker leads 3C (Communication and Change Co-lab) that undertakes projects that create change through communication – whether that be social, behavioural, or cultural. He also co-leads Co-Lab.