This episode of Catholic Education Matters features a rich and engaging conversation with Clay Imoo, a longtime youth ministry leader in the Archdiocese of Vancouver, who shares his journey from a non-religious upbringing to a life transformed by his Catholic faith after his conversion in 1993. Drawing on nearly three decades of experience, Clay discusses his current role supporting children, youth, and families across parish ministries, equipping leaders through training, resources, and mentorship. He highlights his passion for forming young people through authentic relationships, emphasizing that true evangelization begins with listening, accompaniment, and genuine care—captured in his key message that people won’t care how much you know until they know how much you care.

Clay reflects on the pivotal experiences that shaped his vocation, including World Youth Day, his early involvement in parish youth ministry, and even professional setbacks that redirected him toward ministry work. He also shares powerful stories of impact, including young people who have gone on to religious vocations and leadership roles, underscoring the lasting fruit of investing in youth. The conversation explores the importance of strong Catholic identity in schools, the role of clergy presence and the sacraments, and how youth ministry helps foster openness to all vocations—priesthood, religious life, marriage, and single life. Blending insight, humor, and personal storytelling, Clay ultimately reveals a mission rooted in helping others encounter Christ and live a life of purpose, faith, and lasting impact.

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• (00:00) – Intro
• (00:48) – Clay’s Role in the Archdiocese & Passion for Youth Ministry
• (02:27) – Supporting Parishes: Training Leaders & Children’s Liturgy
• (05:47) – Working with Youth: Retreats, Schools, and Speaking Engagements
• (07:26) – What It Means to Truly Witness Your Faith
• (10:07) – Canuck Clay: YouTube, Parody Songs, and Building Community
• (11:38) – Humour in Ministry & Building Trust with Church Leaders
• (16:18) – Clay’s Conversion Story: From High School to Catholic Faith
• (18:16) – World Youth Day & Discovering a Life of Ministry
• (23:20) – Going Back to School: Growth Through Theology Studies
• (25:59) – Impact Stories: Vocations, Leadership, and Changed Lives
• (28:46) – The Lesson That Changed Everything
• (30:14) – Building Trust: Listening Before Leading Youth
• (31:08) – Why Youth Ministry Matters for Vocations
• (35:09) – The Impact of Priests’ Presence in Catholic Schools
• (41:15) – Family, Faith, and Forming the Next Generation
• (47:30) – Outro