Well Rooted
Well Rooted
Podcast Description
Well Rooted is a platform dedicated to uplifting and celebrating MENA entrepreneurs, creatives, and industry leaders. Each episode dives into the journeys of inspiring individuals who are breaking barriers, building legacies, and making an impact in their fields. From artists and innovators to business visionaries, our guests share their stories, insights, and strategies for success. Whether you’re seeking motivation, practical advice, or a deeper connection to the MENA community, Well Rooted Podcast is here to fuel your dreams and help you grow.
Podcast Insights
Content Themes
The podcast covers themes related to the MENA community, entrepreneurship, creativity, and representation. Episodes feature inspiring individuals discussing their journeys, such as the challenges in the comedy scene for Palestinian women and the importance of financial independence in the entertainment industry.
Well Rooted is a platform dedicated to uplifting and celebrating MENA entrepreneurs, creatives, and industry leaders. Each episode dives into the journeys of inspiring individuals who are breaking barriers, building legacies, and making an impact in their fields. From artists and innovators to business visionaries, our guests share their stories, insights, and strategies for success. Whether you’re seeking motivation, practical advice, or a deeper connection to the MENA community, Well Rooted Podcast is here to fuel your dreams and help you grow.
In this episode of Well Rooted, Aziza El Wanni – founder of luxury hair care brand The Potion Studio – breaks down the full arc of building a culturally-rooted beauty company from the ground up: identifying a real gap in the hair care market, the early kitchen-table formulation stage, funding and manufacturing challenges, and the behind-the-scenes story of how The Potion Studio landed on shelves at Nordstrom as a culturally-specific brand.
Aziza also opens up about her dual heritage – Palestinian and Curaçaoan – and how inherited beauty rituals, hair oiling traditions, and undocumented generational knowledge shaped both her personal identity and The Potion Studio’s actual formulations. We talk about what other brands get wrong about haircare, how growing up between two diasporic identities shaped her as an entrepreneur, and how her own relationship with her hair has evolved over time.
To shop The Potion Sutdio, click HERE
To follow The Potion Studio on Instragram, click HERE
To follow Aziza on Instagram, click HERE
To follow Well Rooted on Instagram, click HERE
To learn more about how Jarrar & Associates and setup your free consultation, click HERE
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
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