Marketing Without Rules
Marketing Without Rules
Podcast Description
Marketing Without Rules is your go-to podcast for breaking free from the confines of traditional marketing. Hosted by Lewis Vandervalk, this show throws out the rulebook and embraces creativity, boldness, and unconventional thinking. Each episode dives into the uncharted territory of marketing strategies that don’t follow the norm – and that’s exactly the point.
From disruptive tactics to real-world examples, interviews with industry rebels, and off-the-wall ideas, the podcast is for anyone tired of playing it safe. Whether you're a marketer, entrepreneur, or business owner, tune in!
Podcast Insights
Content Themes
The podcast explores various unconventional marketing topics, with episodes focusing on guerrilla marketing tactics, the psychology of consumer behavior, personal branding, and the use of storytelling in marketing. Examples include discussions on navigating ads and acquisition channels, thriving in small-town markets, and the strategies behind community-focused marketing initiatives.
Marketing Without Rules is your go-to podcast for breaking free from the confines of traditional marketing. Hosted by Lewis Vandervalk, this show throws out the rulebook and embraces creativity, boldness, and unconventional thinking. Each episode dives into the uncharted territory of marketing strategies that don’t follow the norm – and that’s exactly the point.
From disruptive tactics to real-world examples, interviews with industry rebels, and off-the-wall ideas, the podcast is for anyone tired of playing it safe. Whether you’re a marketer, entrepreneur, or business owner, tune in!
In this episode of 'Marketing Without Rules,' host Lewis Vandervalk chats with James Hatfield, Chief Revenue Officer at Live Switch, about innovative strategies to grow home service businesses.
James reveals how leveraging Live Switch for virtual estimates can save time, increase closing rates, and extend service areas without needing to drive to every job site. He shares personal anecdotes from his days as a painting and power washing business owner and emphasizes the importance of integrating QR codes into marketing efforts. Additionally, James stresses the significance of networking through platforms like LinkedIn to build business connections and drive growth.
This episode is packed with actionable insights for home service business owners looking to differentiate themselves in the market.
Special Offer: If you want to try LiveSwitch for your business, you can use the coupon code Lewis10 (or LEWIS10) for 10% off.
Plus, it’s backed by a 60-day, 100% money-back guarantee — so there’s no risk to giving it a try!
Check it out here: https://www.liveswitch.com/
00:00 Introduction to the Hunter Mentality
00:29 Welcome to Marketing Without Rules
01:04 Meet James Hatfield: From Painting to Technology
01:53 The Importance of Recurring Revenue
03:22 Innovative Marketing Tactics for Home Services
05:59 Leveraging Technology for Customer Engagement
09:05 Revolutionizing 911 Calls and Home Services
10:45 The Power of QR Codes in Home Services
12:02 Live Demo: Instant Video Calls
20:07 Marketing Your Video Call Feature
23:11 Amazon and TikTok's Impact on Home Services
23:25 Secret Shopping Home Services Live on Stage
23:46 The Importance of Answering Calls
25:27 Success Stories with Live Switch
28:08 The Power of Purpose-Built Tools
29:35 Out of the Box Marketing Ideas
38:29 Networking: The Key to Business Growth
43:25 Final Thoughts and Call to Action
Visit BlueCrocus.ca if you have marketing questions you need help with!
Disclaimer
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