Marketing Without Rules
Marketing Without Rules
Podcast Description
Marketing Without Rules is your go-to podcast for breaking free from the confines of traditional marketing. Hosted by Lewis Vandervalk, this show throws out the rulebook and embraces creativity, boldness, and unconventional thinking. Each episode dives into the uncharted territory of marketing strategies that don’t follow the norm – and that’s exactly the point.
From disruptive tactics to real-world examples, interviews with industry rebels, and off-the-wall ideas, the podcast is for anyone tired of playing it safe. Whether you're a marketer, entrepreneur, or business owner, tune in!
Podcast Insights
Content Themes
The podcast explores various unconventional marketing topics, with episodes focusing on guerrilla marketing tactics, the psychology of consumer behavior, personal branding, and the use of storytelling in marketing. Examples include discussions on navigating ads and acquisition channels, thriving in small-town markets, and the strategies behind community-focused marketing initiatives.
Marketing Without Rules is your go-to podcast for breaking free from the confines of traditional marketing. Hosted by Lewis Vandervalk, this show throws out the rulebook and embraces creativity, boldness, and unconventional thinking. Each episode dives into the uncharted territory of marketing strategies that don’t follow the norm – and that’s exactly the point.
From disruptive tactics to real-world examples, interviews with industry rebels, and off-the-wall ideas, the podcast is for anyone tired of playing it safe. Whether you’re a marketer, entrepreneur, or business owner, tune in!
In this episode of Marketing Without Rules, host Lewis Vandervalk interviews Zac Garside, President of Prolific Brand Design. They dive deep into the hunter mindset, creative marketing strategies and the biggest mistakes contractors make when trying to stand out.
Zac shares actionable insights on boosting email deliverability, crafting captivating campaigns that actually get replies, and building long-term relationships with your list. They also discuss how CSRs can make or break your marketing ROI and introduce the concept of emblematic touchpoints… the small, memorable “WOW” moments that define your brand.
This episode goes beyond tactics, challenging business owners to stop copying “best practices” and start creating marketing that’s personal, bold, and unforgettable.
00:00 Introduction and Guest Overview
02:58 The Importance of CSRs in Home Services
05:45 Creating a Wow Experience
13:45 Effective Email Marketing Strategies
18:16 The Pitfalls of Cold Emailing
33:50 The Flexibility of Email Marketing
34:49 Optimal Email Frequency
35:09 The Importance of Consistency and Quality
39:57 Emblematic Touchpoints in Marketing
49:54 The Value of Personal Touch in Business
52:18 The Role of AI in Marketing
01:04:10 Final Thoughts and Takeaways
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Disclaimer
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