Marketing Without Rules
Marketing Without Rules
Podcast Description
Marketing Without Rules is your go-to podcast for breaking free from the confines of traditional marketing. Hosted by Lewis Vandervalk, this show throws out the rulebook and embraces creativity, boldness, and unconventional thinking. Each episode dives into the uncharted territory of marketing strategies that don’t follow the norm – and that’s exactly the point.
From disruptive tactics to real-world examples, interviews with industry rebels, and off-the-wall ideas, the podcast is for anyone tired of playing it safe. Whether you're a marketer, entrepreneur, or business owner, tune in!
Podcast Insights
Content Themes
The podcast explores various unconventional marketing topics, with episodes focusing on guerrilla marketing tactics, the psychology of consumer behavior, personal branding, and the use of storytelling in marketing. Examples include discussions on navigating ads and acquisition channels, thriving in small-town markets, and the strategies behind community-focused marketing initiatives.
Marketing Without Rules is your go-to podcast for breaking free from the confines of traditional marketing. Hosted by Lewis Vandervalk, this show throws out the rulebook and embraces creativity, boldness, and unconventional thinking. Each episode dives into the uncharted territory of marketing strategies that don’t follow the norm – and that’s exactly the point.
From disruptive tactics to real-world examples, interviews with industry rebels, and off-the-wall ideas, the podcast is for anyone tired of playing it safe. Whether you’re a marketer, entrepreneur, or business owner, tune in!
In this episode of Marketing Without Rules, Lewis Vandervalk walks through the complete playbook for rapidly scaling a junk removal business, using his own success story with Integrity Junk Removal as the foundation.
Starting from zero in May 2021, Lewis and his partner Ryan grew their Fredericton, New Brunswick-based business to $15,000 per month within just four months, serving a population of only 80,000 people. Lewis breaks down his proven strategies across website optimization, Google Business Profile mastery, community engagement through Facebook groups, and his signature “FEAST method” for leveraging local restaurant partnerships in giveaway campaigns.
The episode covers advanced SEO tactics including backlink building through local directories, charity partnerships, and discount programs, while emphasizing the critical importance of customer retention through systematic follow-up campaigns. Lewis demonstrates live examples of Reddit marketing, local directory submissions, and provides actionable scripts for cold outreach to restaurants and media outlets.
This comprehensive guide provides everything needed for both beginners and established junk removal operators looking to dominate their local markets through organic growth strategies.
00:00 Welcome and introduction
01:55 The Integrity Junk Removal success story overview
04:47 Lewis’s background in construction and digital marketing
17:01 Website fundamentals and Google Search Console walkthrough
37:46 Facebook profile optimization for business growth
44:24 Community group engagement and posting strategies
52:02 The FEAST method: Restaurant partnership giveaways
01:03:24 Backlink building strategies and local directories
01:06:28 Live Reddit marketing demonstration
01:22:16 Charity partnerships and community sponsorships
01:27:19 PR strategies and podcast guesting opportunities
01:31:08 Customer retention and follow-up systems
Visit BlueCrocus.ca if you have marketing questions you need help with!
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