Selling Boring
Podcast Description
Industry insights from entrepreneurs in the products and services most would call “boring”. From HVAC and Solar, to Insurance and Real Estate, tune in to hear industry leaders discuss how to grow, scale, and level up your business.
Podcast Insights
Content Themes
Explores themes of business growth and scaling within niche markets, with episodes illustrating entrepreneurial experiences, challenges, and successes in areas like solar energy adoption, innovative HVAC solutions, and evolving insurance models, including stories from industry leaders on navigating market fluctuations.

Industry insights from entrepreneurs in the products and services most would call “boring”. From HVAC and Solar, to Insurance and Real Estate, tune in to hear industry leaders discuss how to grow, scale, and level up your business.
In this episode of the Selling Boring podcast, host Jacob Beck interviews Ben Katzenbach, a sales coach and former door-to-door sales representative. They discuss Ben's journey into sales, the challenges he faced, and the mindset required for success. Ben shares insights on emotional intelligence, building rapport with clients, and the importance of perseverance in sales. The conversation also touches on finding one's passion, the significance of continuous learning, and recommended resources for aspiring sales professionals.
Chapters
00:00
Introduction to Sales and Personal Journeys
02:58
Transitioning into Sales: The Journey Begins
06:01
Overcoming Challenges in Door-to-Door Sales
09:10
The Mindset for Success in Sales
11:54
Finding Your Passion and Skills in Business
14:58
The Importance of Emotional Intelligence in Sales
18:01
Building Rapport and Trust with Clients
20:54
Key Skills for Sales Success
23:49
Books and Resources for Sales Professionals

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