The Entrepreneur's Logbook: Lessons from Growing Businesses
The Entrepreneur's Logbook: Lessons from Growing Businesses
Podcast Description
The Entrepreneur's Logbook brings you inside the minds of today's most successful business leaders to uncover the strategies, decisions, and frameworks driving extraordinary growth. Each episode features founders and CEOs sharing their proven approaches to scaling teams, expanding market share, and building thriving companies.
Our guests - from bootstrapped success stories to venture-backed innovators - break down the exact systems, processes, and strategies you can use to grow your company. No fluff, just actionable insights you can apply to your business.
Whether you're leading a growing team, aiming to break through revenue plateaus, or planning your next expansion, each episode delivers tested playbooks and practical wisdom from leaders who've turned small businesses into market leaders. Think of it as your masterclass in sustainable business growth.
Podcast Insights
Content Themes
The podcast covers a range of topics including effective leadership, scaling strategies, customer experience, HR technology, and professional branding. Episodes feature specific discussions such as the bias trifecta in leadership, utilizing AI for market insights, and strategies for transforming startups into market leaders, providing listeners with actionable insights applicable to their businesses.
The Entrepreneur’s Logbook brings you inside the minds of today’s most successful business leaders to uncover the strategies, decisions, and frameworks driving extraordinary growth. Each episode features founders and CEOs sharing their proven approaches to scaling teams, expanding market share, and building thriving companies.
Our guests – from bootstrapped success stories to venture-backed innovators – break down the exact systems, processes, and strategies you can use to grow your company. No fluff, just actionable insights you can apply to your business.
Whether you’re leading a growing team, aiming to break through revenue plateaus, or planning your next expansion, each episode delivers tested playbooks and practical wisdom from leaders who’ve turned small businesses into market leaders. Think of it as your masterclass in sustainable business growth.
In this episode of The Entrepreneur’s Logbook, host Zachary Bernard sits down with Aya Kikimova, founder of LeapEngine, a digital marketing agency that brings Fortune 500-level strategies to startups and small businesses at a fraction of the cost. Aya shares her remarkable journey from immigrating to the US from Kazakhstan at 16, not knowing how to type on a computer, to managing over $50 million annually in ad spend at Microsoft and earning the prestigious Platinum Club Award given to just 0.01% of the company.
Key Topics & Timestamps
- AI in Marketing [00:00-04:00]
- The GPS Framework [06:00-08:00]
- Marketing Myths [16:00-19:00]
- ROI Measurement Mistakes [28:00-32:00]
- AI Implementation Strategy [22:00-26:00]
- Key Takeaways
- Ensure business readiness before marketing investment
- Test attribution by pausing different channels
- Setting expectations – Focus on lifetime value, not short-term returns
- Choose AI tools with human guidance and verification
Aya Kikimova – LeapEngine
Website: leapengine.co
LinkedIn: https://www.linkedin.com/in/akikimova
Zachary Bernard – We Feature You PR
LinkedIn: https://www.linkedin.com/in/itszachb/
Website: https://www.wefeatureyou.com/
Personal site: https://zacharybernard.com/
Want press/podcast/TV features? Visit wefeatureyou.com
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