The Entrepreneur's Logbook: Lessons from Growing Businesses
The Entrepreneur's Logbook: Lessons from Growing Businesses
Podcast Description
The Entrepreneur's Logbook brings you inside the minds of today's most successful business leaders to uncover the strategies, decisions, and frameworks driving extraordinary growth. Each episode features founders and CEOs sharing their proven approaches to scaling teams, expanding market share, and building thriving companies.
Our guests - from bootstrapped success stories to venture-backed innovators - break down the exact systems, processes, and strategies you can use to grow your company. No fluff, just actionable insights you can apply to your business.
Whether you're leading a growing team, aiming to break through revenue plateaus, or planning your next expansion, each episode delivers tested playbooks and practical wisdom from leaders who've turned small businesses into market leaders. Think of it as your masterclass in sustainable business growth.
Podcast Insights
Content Themes
The podcast covers a range of topics including effective leadership, scaling strategies, customer experience, HR technology, and professional branding. Episodes feature specific discussions such as the bias trifecta in leadership, utilizing AI for market insights, and strategies for transforming startups into market leaders, providing listeners with actionable insights applicable to their businesses.
The Entrepreneur’s Logbook brings you inside the minds of today’s most successful business leaders to uncover the strategies, decisions, and frameworks driving extraordinary growth. Each episode features founders and CEOs sharing their proven approaches to scaling teams, expanding market share, and building thriving companies.
Our guests – from bootstrapped success stories to venture-backed innovators – break down the exact systems, processes, and strategies you can use to grow your company. No fluff, just actionable insights you can apply to your business.
Whether you’re leading a growing team, aiming to break through revenue plateaus, or planning your next expansion, each episode delivers tested playbooks and practical wisdom from leaders who’ve turned small businesses into market leaders. Think of it as your masterclass in sustainable business growth.
In this episode of The Entrepreneur’s Logbook Podcast, host Zachary Bernard sits down with Amber Goetz, founder of Active Media, a high-performance web and SEO agency that’s been turning websites into lead generation machines since 2005. With over 500 websites under her belt and clients pulling in over $10 million through organic search, Amber has spent two decades learning what actually works in SEO.
Key Takeaways
- Start with market research: Validate search demand, competition levels, and real market need before building your business
- Fix messaging first: Address root causes (messaging and site health) before driving traffic—visitors leave for competitors if your foundation is broken
- Demand transparency: Quality SEO agencies provide visual dashboards, share keyword rankings, and educate clients rather than hiding behind “secret sauce”
- AI content is dead: Mass AI-generated blog posts no longer work; Google rewards human-reviewed, human-edited content that provides genuine value
- Optimize for AI now: Implement schema markup and voice search optimization immediately—DIY website builders are falling behind
- Focus local SEO efforts: Update Google Business Profile constantly (offers, photos, reviews every ~10 days) for local businesses
- Red flags in SEO agencies: Avoid anyone promising overnight rankings or not requesting Google Analytics/Search Console access
- Trust your instincts: Combine gut feelings with solid data when making business and technical decisions
Amber Goetz – The Active Media
Website: https://www.theactivemedia.com/ and https://goetzgo.com/
LinkedIn: https://www.linkedin.com/in/ambergoetz9/
Instagram: https://www.instagram.com/seowithamber/
Zachary Bernard – We Feature You PR
LinkedIn: https://www.linkedin.com/in/itszachb/
Website: https://www.wefeatureyou.com/
Personal site: https://zacharybernard.com/
Want press/podcast/TV features? Visit wefeatureyou.com
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