Influencer Impact
Influencer Impact
Podcast Description
Influencer Impact is a monthly podcast from People First, exploring influencer and digital strategies for advocacy groups, nonprofits, and campaigns. Hosted by Ryan Davis and Nicole Dunger, the podcast features special guests from the agency and marketing world.
Tune in to stay ahead of the latest digital strategies your organization needs to succeed in today’s communications lands.
Podcast Insights
Content Themes
The podcast focuses on digital strategies for advocacy groups, nonprofits, and campaigns with specific episodes covering topics like the impact of influencer marketing on social change, case studies of successful advocacy campaigns, and emerging trends in digital communications.
A podcast from People First exploring the crossover between influencer marketing, social impact, and politics. Hosted by Ryan Davis and Nicole Dunger.
Ryan recently sat down with Martin J. Riedl, one of the authors of the new study “Antecedents of Disclosure: What Transparency Measures Social Media Users in the United States Want From Paid Political Influencers,” published in Social Media + Society.
The study looked at what online Americans expect from creators engaged in paid political partnerships.
For us at People First, who care about and value transparency, the findings aligned with the strategy we’ve used since our 2019 founding: transparency is good politics. Not being transparent degrades trust in your candidate, can lead to unnecessary bad press, and can get your creators fined.
(It’s no longer a story if your campaign is using paid creators; it’s a story if you’re trying to hide it.)
LINKS & RESOURCES
Read the Study: https://journals.sagepub.com/doi/10.1177/20563051261480944
People First on Transparency: https://people1st.substack.com/i/198615935/paying-creators-isnt-the-problem-hiding-it-is
California Influencer Coverage: https://calmatters.org/politics/2026/05/california-governor-race-influencers/
California Political Influencer Law: https://fox40.com/news/california-connection/social-media-politics-law/
Watch the Creator Rally: https://events.peoplefirst.cc/
Download the EOY Fundraising Playbook: https://studio.peoplefirst.cc/eoy-fundraising-playbook
Subscribe to Influencer Impact: Strategy Edition on Substack: https://people1st.substack.com/
Disclaimer
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