Matcha has exploded in popularity worldwide — but behind the trend is a story most people haven’t heard. In this episode, we explore the truth about matcha shortages, the rise of fake matcha products, and the marketing myths surrounding so-called “ceremonial grade” matcha.

On this episode, I am joined by:

• Iain Chun, Founder of Yunomi.life, an online tea wholesaler who connects Japanese Tea houses with international brands
• Randy Channel Soei, Canadian Tea Master, author, martial artist, and professor of the Urasenke tradition

Both based in Japan for nearly three decades, we uncover how global demand is putting pressure on traditional matcha production, the history and philosophy of tea and also the secret pesticide use in Matcha tea farming in Japan