The Pennock Knockdown
The Pennock Knockdown
Podcast Description
"The Pennock Knockdown" is your insider’s guide to breaking through the noise in beauty, skincare, and fashion marketing. Join us each week as we tackle the latest industry trends, reveal the secrets to successful brand growth, and share tips from the experts who are redefining the market. Whether you're a brand builder or simply beauty-obsessed, tune in to stay ahead in this ever-evolving landscape.
Podcast Insights
Content Themes
The podcast covers various themes including innovative marketing strategies, sustainability, and brand growth within the beauty and fashion sectors, with episodes like 'Humor, Sustainability, and the ‘Seeking Lovers’ Campaign' and 'Unlocking 7-Figure Growth', highlighting real-world cases and practical marketing tips.
“The Pennock Knockdown” is your insider’s guide to breaking through the noise in beauty, skincare, and fashion marketing. Join us each week as we tackle the latest industry trends, reveal the secrets to successful brand growth, and share tips from the experts who are redefining the market. Whether you’re a brand builder or simply beauty-obsessed, tune in to stay ahead in this ever-evolving landscape.
On today’s episode of Pennock Knockdown, hosts Nikki and Bellamy Grindl dive into the often-overlooked intersection between marketing and inventory strategy for digital-first retail brands. Bellamy, the founder of the boutique consulting firm Retailytics, brings her vast experience from both major corporations like Walmart and Gap, as well as fast-paced startups, to shed light on how emerging and early-stage brands can optimize their operations—especially when they’re working with high SKU counts in categories like apparel and beauty.
00:00 Retail Expert Turns Founder Advisor
03:19 Affordable Conversion Optimization Tool
07:48 Ad-Inventory Alignment for Conversion
12:36 Bridging Merchant-Customer Language Gap
15:13 Optimizing Inventory and Assortment
18:10 Fractional Work's Growing Value
21:35 Navigating Client Focus and Pricing
Check out the full episode to level up your digital marketing and retail operations game!
Visit Pennock website: https://www.pennock.co/
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