Cutting Through the Clutter
Cutting Through the Clutter
Podcast Description
Hosted by Cyndee Woolley, president and founder of C2 Communications, Cutting Through the Clutter delivers powerful insights into crafting messages that truly connect. Drawing on her 25+ years in marketing and public relations, Cyndee shares strategies for engaging target audiences, building impactful campaigns, and driving action—whether it's boosting sales, inspiring votes, or fostering community pride.
Podcast Insights

Hosted by Cyndee Woolley, president and founder of C2 Communications, Cutting Through the Clutter delivers powerful insights into crafting messages that truly connect. Drawing on her 25+ years in marketing and public relations, Cyndee shares strategies for engaging target audiences, building impactful campaigns, and driving action—whether it’s boosting sales, inspiring votes, or fostering community pride.
Join host Cyndee Woolley as she sits down with Tony Ottaviani and Brandon Waldorf, co-hosts of Echoes of Valor, a podcast dedicated to honoring fire and EMS personnel through powerful storytelling. In this compelling episode of Cutting Through the Clutter, these frontline responders share their mission to give voice to the often-overlooked heroes of emergency medical services—the ”red-headed stepchildren” of first response.
Tony and Brandon candidly discuss why EMS professionals deserve the same recognition as firefighters and police officers, revealing the unique challenges faced by those who rush toward people experiencing the worst days of their lives. From handling behavioral health emergencies to de-escalating crisis situations, these professionals navigate intense trauma while maintaining compassion and dignity for every patient.
The conversation explores their work with the For Paul Foundation, a nonprofit supporting line-of-duty deaths and orphaned children of fallen first responders. Through Annual Heroes Dinners, scholarships ranging from EMT to paramedic training, and special care packages for grieving families, the foundation embodies their philosophy: leave EMS a little better than you found it.
Both hosts share personal coping mechanisms, the importance of leaving work at work, and their hope that their children learn one simple lesson—if you can be anything, just be kind. With nearly a year of podcasting under their belts and ambitious goals for 2026, Tony and Brandon are building a movement that honors the courage, sacrifice, and humanity of EMS professionals across the nation.
Links and Resources
Echoes of Valor Podcast: https://open.spotify.com/show/7heaDIaEoU5h1zyZfTQ5dM
The For Paul Foundation: www.theforpaulfoundation.org
Connect with Antonio Tony Ottaviani: https://www.linkedin.com/in/antonio-ottaviani-baas-fp-c-cmte-756193125/
About the Guests
Antonio Ottaviani serves as Office of Emergency Management Safety Officer at Global Medical Response, where he coordinates emergency operations across multiple agencies. As a certified Critical Care Paramedic with over seven years of experience, Antonio focuses on communication as a key factor in emergency response.
Joining him is Brandon Waldorff, Florida Panhandle Division Manager for Amerimed EMS and a Critical Care Paramedic with 19 years of service. Brandon is a Coast Guard Veteran who served throughout Florida, Georgia, South Carolina, Virginia, and the Caribbean. His response efforts include hurricanes Michael, Ian, Dorien, Ivan, Rita, Katrina, and Dennis. His recognitions include Coast Guard and Army Achievement Medals, multiple Meritorious Unit Commendations, and the 2015 Florida Panhandle Rotary Club EMT of the Year award.
Together, Antonio and Brandon co-host ”Echoes of Valor,” a podcast featuring interviews with frontline responders and industry experts about the vital roles of fire and EMS personnel.
To learn more, visit:
http://www.c2-com.com
Listen to more episodes on Mission Matters:
http://missionmatters.com/author/Cyndee-Woolley/

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