Digital Transformation Survivors.
Digital Transformation Survivors.
Podcast Description
Managing complex web ecosystems—whether it’s multiple websites, diverse user journeys, or varied audiences—comes with unique challenges that differ from those faced by businesses with a single focus.In this podcast, we sit down with industry leaders who navigate these complexities every day. We’ll uncover their strategies for managing teams, technologies, and stakeholder expectations, offering insights that can help you optimize your own web program.Join us as we explore what it takes to turn digital complexity into a competitive advantage.
Podcast Insights
Content Themes
The podcast focuses on themes such as digital transformation, open-source technology, enterprise replatforming, and user experience. Examples of episodes include discussions on the rise of open-source in enterprises, the balance of flexibility and governance in multi-brand web estates, and the complexities of implementing composable architecture. The series highlights the integration of technology and strategic management to turn digital challenges into competitive advantages.
Managing complex web ecosystems—whether it’s multiple websites, diverse user journeys, or varied audiences—comes with unique challenges that differ from those faced by businesses with a single focus.
In this podcast, we sit down with industry leaders who navigate these complexities every day. We’ll uncover their strategies for managing teams, technologies, and stakeholder expectations, offering insights that can help you optimize your own web program.
Join us as we explore what it takes to turn digital complexity into a competitive advantage.
Managing a digital ecosystem at scale is no small feat, especially when balancing creativity and control. In this episode of Digital Transformation Survivors, host Julian Tedstone sits down with Alan Botwright, Director of Product and Solutions Marketing at Acquia, to explore the evolving landscape of digital experience platforms (DXPs).
Together, they discuss the unique challenges of managing web estates across multiple brands, regions, and audiences. Alan shares insights from his decade-long journey at Acquia, reflecting on the evolution of Drupal from a developer-centric CMS to an adaptable, enterprise-grade DXP. They also tackle the pressing question: How can businesses empower local marketing teams while maintaining consistent brand governance?
If you’re navigating the complexities of content strategy, digital governance, or balancing IT and marketing needs, this episode is for you. Tune in to hear practical strategies and real-world examples from two industry veterans.
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