Digital Transformation Survivors.
Digital Transformation Survivors.
Podcast Description
Managing complex web ecosystems—whether it’s multiple websites, diverse user journeys, or varied audiences—comes with unique challenges that differ from those faced by businesses with a single focus.In this podcast, we sit down with industry leaders who navigate these complexities every day. We’ll uncover their strategies for managing teams, technologies, and stakeholder expectations, offering insights that can help you optimize your own web program.Join us as we explore what it takes to turn digital complexity into a competitive advantage.
Podcast Insights
Content Themes
The podcast focuses on themes such as digital transformation, open-source technology, enterprise replatforming, and user experience. Examples of episodes include discussions on the rise of open-source in enterprises, the balance of flexibility and governance in multi-brand web estates, and the complexities of implementing composable architecture. The series highlights the integration of technology and strategic management to turn digital challenges into competitive advantages.
Managing complex web ecosystems—whether it’s multiple websites, diverse user journeys, or varied audiences—comes with unique challenges that differ from those faced by businesses with a single focus.
In this podcast, we sit down with industry leaders who navigate these complexities every day. We’ll uncover their strategies for managing teams, technologies, and stakeholder expectations, offering insights that can help you optimize your own web program.
Join us as we explore what it takes to turn digital complexity into a competitive advantage.
What happens when your ideal customer never sees your website or your emails—because their AI agent screens everything first?
In this episode of Digital Transformation Survivors, Julian Tedstone sits down with Scott Brinker – former VP, Platform Ecosystem at HubSpot and editor of chiefmartec.com – to explore how AI agents, answer engines, and an ever-expanding Martech landscape are reshaping marketing.
Scott shares the story behind his iconic Martech supergraphic (from 150 tools to an “infinite fractal” of logos) and explains why SaaS is far from dead, even as AI gives individuals unprecedented power to spin up their own workflows, dashboards, and micro-tools.
Together, Julian and Scott dig into:
- Why search is giving way to answer engines—and what AEO (Answer Engine Optimisation) really means
- How AI is changing marketing in three layers: behind-the-scenes tools, customer-facing experiences, and now buyer-side agents
- What it looks like when your inbox is handled by an agent that filters, researches, and negotiates on your behalf
- How to think about core platforms vs. plug-in micro-tools, and why orchestration and data still matter
- The mindset digital leaders need over the next two years: less panic, more steady experimentation
If you’re responsible for complex web estates, Martech stacks, or digital strategy-and feeling the pace of change – this conversation will help you reset, refocus, and plan what to do next.
Disclaimer
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