Digital Transformation Survivors.
Digital Transformation Survivors.
Podcast Description
Managing complex web ecosystems—whether it’s multiple websites, diverse user journeys, or varied audiences—comes with unique challenges that differ from those faced by businesses with a single focus.In this podcast, we sit down with industry leaders who navigate these complexities every day. We’ll uncover their strategies for managing teams, technologies, and stakeholder expectations, offering insights that can help you optimize your own web program.Join us as we explore what it takes to turn digital complexity into a competitive advantage.
Podcast Insights
Content Themes
The podcast focuses on themes such as digital transformation, open-source technology, enterprise replatforming, and user experience. Examples of episodes include discussions on the rise of open-source in enterprises, the balance of flexibility and governance in multi-brand web estates, and the complexities of implementing composable architecture. The series highlights the integration of technology and strategic management to turn digital challenges into competitive advantages.
Managing complex web ecosystems—whether it’s multiple websites, diverse user journeys, or varied audiences—comes with unique challenges that differ from those faced by businesses with a single focus.
In this podcast, we sit down with industry leaders who navigate these complexities every day. We’ll uncover their strategies for managing teams, technologies, and stakeholder expectations, offering insights that can help you optimize your own web program.
Join us as we explore what it takes to turn digital complexity into a competitive advantage.
Alessandra Canavesi, Head of Digital Marketing & Customer Experience at AXA, sits down with Jules to share her perspective on managing multicultural teams and building authentic connections with sophisticated investors. She explains how her team navigates the tension between global consistency and local nuance, the art of tailoring communications for different levels of expertise, and why listening first is her leadership anchor.
The conversation dives into the role of digital infrastructure—from CRM and Eloqua integration to LinkedIn campaigns and personalised client journeys—and how AI is reshaping everything from translation to strategy. Alessandra also reflects on mentoring the next generation, fostering intergenerational collaboration, and keeping a “never stop learning” mindset at the heart of her leadership.
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