The Optimised Practice Podcast
The Optimised Practice Podcast
Podcast Description
Expert advice to help you build a profitable, stable and highly respected healthcare practice
Each episode aims to solve 1 specific problem that practice owners face. We interview experts in private practice who want to share their 'Best Practice' expertise.
Running a healthcare practice does not have to be hard, you just need to follow a proven recipe. This podcast exists to stop the struggle of private practice owners so that they can live up to both their practice and personal potential.
Podcast Insights
Content Themes
The podcast covers a variety of themes centered on private healthcare practices, including strategies for generating revenue, team management, and personal productivity. Episodes dive into specific topics such as maximizing income potential, creating a high-performing team, and optimizing operational efficiency, with examples like transitioning from a 100K annual income to 100K monthly and strategies for becoming a 'Time Millionaire'.
Expert advice to help you build a profitable, stable and highly respected healthcare practice
Each episode aims to solve 1 specific problem that practice owners face. We interview experts in private practice who want to share their ‘Best Practice’ expertise.
Running a healthcare practice does not have to be hard, you just need to follow a proven recipe. This podcast exists to stop the struggle of private practice owners so that they can live up to both their practice and personal potential.
What does effective marketing actually look like for a healthcare practice?
In this episode of The Optimised Practice Podcast, host Emma Price is joined by Michael Schumacher from HMDG to break down the fundamentals of healthcare marketing, from getting the basics right before spending on ads to building visibility, attracting the right patients, and understanding whether your marketing is actually delivering a return.
Michael shares practical insights on why your website, booking system, SEO, Google Ads, pricing, and team visibility all play a crucial role in your practice's growth—and why simply throwing money at advertising isn't the answer.
In this episode, you'll learn:
The three things every healthcare practice should have in place before spending on advertising
Why your booking system and website can make or break your marketing
Why patients connect more with the people behind a practice than the brand itself
How to use networking and local partnerships to generate referrals
The difference between active and reactive marketing
Why Google Ads and SEO can be more effective than acquisition-focused social media ads
How AI and generative search are changing the way patients find healthcare providers
Why visibility is essential, even when your practice is already busy
How strategic pricing can influence perceived value and patient demand
Why tiered pricing and follow-up pricing deserve a closer look
How to calculate and think about your cost of acquiring a patient
Why you should measure marketing over 90 days rather than reacting to short-term fluctuations
How a simple ”secret shopper” exercise can reveal problems in your booking and enquiry process
Michael also shares real-world examples of healthcare practices that have grown quickly, built stronger local referral networks, and used personality-driven marketing to stand out.
The key takeaway? Get the fundamentals right, make your practice visible, track what works, and treat marketing as an investment—not simply a cost.
If you'd like help building a practice that can ultimately work without your daily input, reach out to The Hive.
Disclaimer
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