In this episode, I welcome Matt Emblem onto the podcast.

Forty-three, CFO at an independent PR and social agency, married to the woman he met at school, dad to three, and still playing and coaching rugby – “your average bloke”, in his words. Matt first got in touch back in May 2021, after seeing my content on LinkedIn.

From the outside it looked great. Inside, he didn’t feel good about himself, felt guilty for even saying so, and the gap kept getting a little bit bigger. He wasn’t ready to start, so he spent the next few years trying to build his own version of my playbook – the gym, healthy eating, cold showers. His verdict: “way off, nowhere near.”

Nearly a year ago he came back. We started with the basics, parked the ego, and a morning routine as small as ten press-ups. Then came a call where I asked if everything was all right, he said it was fine, I asked again, and he heard himself say no. From that moment, he says, a different version of him was born.

A year in, and still working together, the biggest changes show up in ordinary moments. His 13-year-old drops a beaker of blackcurrant juice on a white carpet and his first reaction is to check the kid’s OK. The promises he makes to himself now get kept like the ones he makes to his kids.

His advice to anyone on the fence: jump off it. Either side, make a decision. His only regret is not doing it sooner.

If any of this resonates – I can help – listen to the episode, then book a call with me:

https://theone-percent.com/book-a-call/