Curious Business

Curious Business
Podcast Description
Ideas and insights to help you think differently about your business, challenges and opportunities.
Podcast Insights
Content Themes
Explores topics related to business innovation, marketing strategies, and consumer behavior, with episodes covering storytelling in communications and understanding buyer psychology to improve sales techniques.

Curious Business is the B2B marketing and growth podcast with ideas and insights to help you think differently about your business, its challenges and opportunities. B2B marketing expert Stephen Morris talks to entrepreneurs, leaders and experts to uncover business inspiration, marketing insights and growth ideas that you can apply in your business.
Is GenAI a revolution or merely an evolution of data-driven innovation and automation? Dan Klein has been at the forefront of data-driven tech for thirty years. From the timeless principles guiding how he helps organisations and the need to test GenAI’s output, to finding the value and championing curiosity, he provided real food for thought in this conversation with Stephen Morris.
As someone who has been working with neural networks, deep learning, automation and data-driven decision-making since the 1990s, Dan sees GenAI not as a revolution but as a continuation. Don’t go after the tech; think about how you can improve your business, focus on continuous enhancements and foster a culture that encourages small-scale innovation by those at the sharp end. He illustrates his view with references from real-world experience in the aircraft, automotive, banking, government and other sectors.
Dan believes we must champion curiosity to ensure organisations continue improving and adapting to new possibilities. However, he thinks many organisations neglect to maintain employees’ skills and use their knowledge and perspective to drive innovation. We must ensure experienced teams focus on doing what GenAI can’t – questioning, experimenting, and inventing. “The individuals who exhibit curiosity in the workplace,” he says, “always do substantially better than those who do not.”
In the rapidly advancing world of AI, curiosity stands out as a differentiator between those who will thrive and those who may be left behind.
You’ll learn:
- How GenAI can augment human decision-making
- The precursors and technological changes that paved the way for Generative AI
- What GenAI means for managers and management
- The blockers that will stop many organisations from transforming and leveraging AI
- What it means for the workforce of the future – onboarding, training and collaboration
- The intricacies of synthesising information, managing data, and making informed decisions in evolving tech landscapes
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Connect with Dan on LinkedIn.
Listen to Dan’s Data Today podcast on Apple Podcasts or Spotify (or wherever you get your podcasts).
Join Dan for kayaking, whale watching and lots more on the beautiful shores of Lake Sunart in Scotland.
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Mentioned in this episode:
Barbara Minto ‘The Pyramid Principle’ (Amazon.co.uk)
The Essential Deming (Amazon.co.uk)
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Thanks for listening to Curious Business, the business podcast that brings you fresh insights, experiences and anecdotes to help you think differently about your business and marketing.
My name is Stephen Morris. I help businesses put the problems their customers and prospects face at the heart of their marketing so it matters and creates opportunities. If you’d like to know more, book a discovery call.

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