In this episode, we sit down with Taylor Armstrong – host of the largest podcast in the solar industry and a 13-year door-to-door sales veteran with over 600 installs. From donating plasma to buy meals to earning multiple six figures in solar, Taylor shares his story of grit, consistency, and how he built a platform that’s helped thousands of reps stay in the game.

This episode is packed with insights on mindset, sales consistency, leadership, overcoming adversity, and finding purpose in the process. Whether you’re a new rep or seasoned vet, this is one you’ll want to revisit.

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⏱️ CHAPTERS

00:00 – Intro: “It’s been my dream to come on this podcast.”

01:32 – Why Taylor got into door-to-door sales

03:15 – From plasma donations to pest control

05:40 – The moment Taylor switched to solar

07:12 – Making 3x more in solar with half the work

08:35 – Consistency in one market for 9 years

10:02 – The mindset shift that made all the difference

11:55 – Why solar was the only option

13:20 – Starting The Solarpreneur Podcast

15:50 – Turning rejection into a yes: Ashton’s story

18:40 – How the podcast helped change the industry

20:40 – The secret to staying consistent

22:50 – How Taylor gamifies his sales process

25:15 – The “one more rep” philosophy

26:50 – Finding joy in the mundane

29:00 – Dealing with setbacks and unpaid commissions

31:05 – Staying grounded through comparison and humility

33:00 – Embracing adversity in solar

35:30 – Leadership through uncertainty and the Stockdale Principle

38:05 – Winners cry for 6 seconds, losers cry for 6 years

39:40 – Overcoming fear and worst-case thinking

41:00 – The power of sales skills in any economy

42:00 – Balancing marriage, fatherhood, and leadership

45:12 – Time-blocking, date nights, and Sunday boundaries

47:00 – Why you should involve your spouse in your mission

48:30 – Final thoughts and where to connect with Taylor

👇 Ready to level up your solar sales game and train with the best?

Unlock insider strategies from 7-figure earners, sharpen your pitch, and stay consistent with daily motivation, sales frameworks, and mindset hacks — all in your pocket.

🔗 Connect with [ Taylor Armstrong ]:

🎧 Podcast: The Solarpreneur (Spotify, Apple, YouTube