From Bathtub Distillery to Botanical Factories | Morgan McLachlan, Co-Founder @ De Soi & AMASSMorgan McLachlan didn’t come from CPG. She started as a filmmaker—then taught herself to distill spirits in her Hollywood apartment. Today, she runs two of the most innovative beverage brands in the country: AMASS and De Soi (co-founded with Katy Perry).

In this episode of Industrialized, we dive into: How to Build a Beverage Brand from Scratch – From DIY distilling to national retail, Morgan shares the blueprint. Modern Beverage Manufacturing at Scale – How AMASS kept quality high while scaling through co-man partnerships. Why Non-Alc Isn’t a Trend – The cultural shift behind De Soi’s rise Supply Chain Chaos – From foamy cans to global ingredient sourcing, the manufacturing challenges most founders never talk about. De Soi’s Origin Story – Why Morgan teamed up with Katy Perry to build one of the fastest-growing non-alc brands in America.

If you care about product development, supply chain innovation, or building soulful brands in physical industries—this episode is a must-listen.

Listen now on Industrialized!