Finance of Football

Finance of Football
Podcast Description
Created and hosted by Asli Pelit and Michael LoRé, Finance of Football is a podcast focused on The Business of the Beautiful Game.While football is the most popular sport on the planet, it hasn’t witnessed the same success in the United States … yet. But with the 2024 Copa América, 2025 FIFA Club World Cup, 2026 FIFA World Cup and 2028 Olympics coming to the country and continent, the money and interest in the game is expected to reach unprecedented heights and could be the catalyst that brings football to the forefront in the U.S.Each episode, we not only discuss and debate the how, but, more importantly, the why around the biggest topics, themes and trends in football, particularly in the U.S., while being joined by guests who can lend their expertise and experience to the conversation.Thanks for listening!– Asli and Michael
Podcast Insights
Content Themes
The podcast explores various themes including the financial dynamics of football in the U.S., women's soccer growth, and major legal controversies in the sport. Episodes like 'Mile High Momentum: Denver’s NWSL Debut' discuss the impact of NWSL expansion, while 'The Billionaire & The Burner Account' analyzes a significant antitrust lawsuit, highlighting the intersection of business and sports.

Created and hosted by The Athletic’s Asli Pelit and Michael LoRé, Finance of Football is a podcast focused on The Business of the Beautiful Game.
While football is the most popular sport on the planet, it hasn’t witnessed the same success in the United States … yet. But with the 2024 Copa América, 2025 FIFA Club World Cup, 2026 FIFA World Cup and 2028 Olympics coming to the country and continent, the money and interest in the game is expected to reach unprecedented heights and could be the catalyst that brings football to the forefront in the U.S.
Each episode, we not only discuss and debate the how, but, more importantly, the why around the biggest topics, themes and trends in football, particularly in the U.S., while being joined by guests who can lend their expertise and experience to the conversation.
Thanks for listening!
– Asli and Michael
That shiny golden trophy every soccer player desperately wants? It’s the most prestigious individual award in sports. But here’s the thing – the winner gets exactly zero dollars in prize money for it. So why do they weep on stage and launch campaigns to win one? Hint: it’s not just for the glory – it’s for the massive, seven-figure bonuses from clubs and sponsors that come with it. The Ballon d’Or isn’t just an award; it’s very, very good business.
On this episode, Asli Pelit and Michael LoRé follow the money trail, starting with the award’s origin as a genius scheme by French journalists to get better access to the stars. They uncover how a “priceless” award generates millions in revenue and why luxury brands like Louis Vuitton are tripping over themselves to be associated with the spectacle.
And of course, it wouldn’t be a global event without some drama. Asli and Michael dish the dirt on the boycotts (we’re looking at you, Real Madrid) and the voting biases that have plagued the award for years.
So tune in to find out how a simple trophy became a financial powerhouse and the biggest, most glamorous, (and most controversial) night in sports.
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For more, follow Asli and Michael on Instagram
Asli – @brefootcontessa
Michael – @michale.lore
And follow the show…
On Instagram – @financeoffootballpod
On Facebook – /financeoffootball
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The Finance of Football, a Frequency Machine Podcast, is…
Written, Hosted, and Produced by Asli Pelit and Michael LoRé
Editing and Sound Design by Ryan Hammond
Mixing and Mastering by Julian Kwasneski
Executive Produced by Stacey Book and Avi Glijansky
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Check out more of Frequency Machine’s podcasts – including Undercover Sports, a show about the wildest sports conspiracy theories, at frequencymahine.com
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