The Elevate Collection Podcast
The Elevate Collection Podcast
Podcast Description
The Elevate Collection Podcast is your premier destination where sports and entertainment's brightest minds converge to explore the art of legacy building beyond the spotlight. Hosted by Alexandria Reed and Jordan Hawkins of Elevate Collection, each episode delivers powerful insights into transforming current influence into lasting legacy.From professional athletes to entertainment moguls, we dive deep into the strategies, mindsets, and actions that create impact beyond the field and stage. Our conversations explore wealth building, business ventures, lifestyle management, and the intentional steps needed to create a legacy that transcends your primary career.Join us as we bring you exclusive access to industry leaders, behind-the-scenes insights, and actionable strategies to elevate your influence into a lasting legacy. Whether you're an active professional looking to expand your empire or transitioning to your next chapter, this is your playbook for excellence.New episodes drop Fridays featuring intimate conversations with those who are actively building their legacies while making history.
Podcast Insights
Content Themes
The podcast explores various themes centered around legacy building, business ventures, and personal development. Episodes often highlight topics like wealth creation, lifestyle management, and community impact, with specific examples such as Jennifer King's journey as an NFL coach, Jordan Norwood's transition from professional athlete to marketing maven, and Mariah Grippo's experiences with the Little Words Project, emphasizing the power of personal connections and social media.
The Elevate Collection Podcast is your premier destination where sports and entertainment’s brightest minds converge to explore the art of legacy building beyond the spotlight. Hosted by Alexandria Reed and Jordan Hawkins of Elevate Collection, each episode delivers powerful insights into transforming current influence into lasting legacy.
From professional athletes to entertainment moguls, we dive deep into the strategies, mindsets, and actions that create impact beyond the field and stage. Our conversations explore wealth building, business ventures, lifestyle management, and the intentional steps needed to create a legacy that transcends your primary career.
Join us as we bring you exclusive access to industry leaders, behind-the-scenes insights, and actionable strategies to elevate your influence into a lasting legacy. Whether you’re an active professional looking to expand your empire or transitioning to your next chapter, this is your playbook for excellence.
New episodes drop Fridays featuring intimate conversations with those who are actively building their legacies while making history.
What We Cover in This Episode
J Rich’s Origin Story
- Growing up influenced by his father’s time at Motown
- Interning under the best
- How serving others opened the door into engineering
- Going from rapper → engineer → entrepreneur
- The moment he engineered Gucci Mane without knowing how to engineer (and how it changed everything)
The Craft of Engineering: Hits, Credit, & Value
- Why being an artist first helped him become a better engineer
- How credit = currency in the music industry
- The concept of “Cash or Credit” and why engineers must understand it
- The turning point of working with Lil Yachty from apartment closets to global stardom
- Why undervaluation is rampant and the uncomfortable truth about payment conversations
The Business of Music (What Most People Don’t Know)
- Why engineers often miss out on royalties
- How the Music Modernization Act changed the game
- The truth about publishing splits, LODs, and non-featured artist funds
- Why ad-libs = background vocals (and why most artists are leaving money on the table)
- The dreaded black box and billions of dollars artists unknowingly lose
Venture Capital, Events & Legacy Building
- J Rich’s role as VP of Strategic Partnerships for Pop Star Ventures
- How the fund supports founders in sports and entertainment
- Guiding talent into investing + equity
- The joy of hosting high-level, curated connection events (including ours!)
- Why generational wealth planning is the real end game
Artists J Rich Has Worked With
Including (but not limited to):
- Offset
- Cardi B
- Lil Baby
- Yeat (first manager)
- Lil Yachty (first engineer)
- JT
- Trippie Redd
- Pure Cocaine era
- Plus more…
And yes — his Grammy nomination came from “Clout” by Offset ft. Cardi B”.
Big Ask
When asked what would move the needle for him right now:
“Join the Elevate community.”
We love a twin who understands alignment.
Bonus: His Dream Artist to Work With
- Drake (and specifically 40)
- The Bobby Althoff–Drake interview lives rent-free in our minds
- Drake’s song “Elevate” remains a foundational inspiration for The Elevate Collection
Key Terms Mentioned (Listener Dictionary)
To deepen industry understanding, we recommend listeners explore:
- PRO (ASCAP/BMI)
- SoundExchange
- Non-Featured Artist Fund
- LOD (Letter of Direction)
- Black Box royalties
- Pre-release compliance
- Factoring
- Metadata
- Publishing splits
Connect with J Rich
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
For a complete disclaimer, please see our Full Disclaimer on the archive page. The Podcast Collaborative bears no responsibility for the podcast’s themes, language, or overall content. Listener discretion is advised. Read our Terms of Use and Privacy Policy for more details.