The Third Layer
The Third Layer
Podcast Description
The Third Layer is a podcast crafted for family-owned business owners and leaders who truly understand the intricacies of navigating a business where family and leadership intersect. Hosted by Marshall Lockton, who has lived the family-owned business experience from various leadership viewpoints, guests share what they’ve learned about what makes family business leaders uniquely able to lead with culture. The podcast zeroes in on the greatest leadership lessons about culture learned throughout the career of a seasoned family business leader. We uncover how that one pivotal insight transformed them and influenced everything they do. We go beyond the first layer and ask the leader to help the audience really understand why the lesson was so important to them and how it applies to different facets of their business(es) and life. Through personal stories and expert reflections, listeners gain practical wisdom and inspiration to lead with impact, create cultures that connect stakeholders, navigate challenges unique to family business, and carry forward the legacy of their family business.
Podcast Insights
Content Themes
Key themes of The Third Layer include leadership development, culture building, personal stories, and legacy creation within family businesses. Episodes feature discussions on critical topics such as the transition of leadership in family business after loss, the significance of purpose-driven leadership, and fostering high-performance cultures, exemplified by episodes like 'Building A Legacy: Leadership In Family Business With Tyler Nottberg' and 'The Heart of a Caregiver with Andy Eby'.
The Third Layer is crafted for family-owned business leaders who understand the intricacies of navigating a business where family and leadership intersect. Host, Marshall Lockton zeroes in on the greatest leadership lessons.
Rachel Wallis Andreasson, a third-generation leader of Wallis Companies, shares the compelling narrative of her family business, transformed from a single gas station in 1968 to a billion-dollar enterprise. Her father, Bill Wallis, an American entrepreneurial archetype, instilled a foundational culture built on strong work ethic, deep intuition for people, and a profound focus on employee well-being, a legacy Rachel and her siblings continue to uphold. Rachel emphasizes that despite its immense growth, Wallis Companies retains its family business feel due to its people-first culture and “leading with heart” approach.
The episode delves into Rachel’s journey, from purposefully gaining external experience before joining the family business, to her pivotal role in building its HR and training infrastructure, and ultimately becoming a second-generation CEO in 2017. A key highlight is the strategic acquisition and culture integration of the Taylor family business, which Rachel navigated by prioritizing relationships, trust, and empathy for employees. The discussion also covers the family’s intentional transition to a shareholder model with a non-family CEO and the establishment of a family council to educate the rising third generation on governance and communication.
Key Themes: People-First Culture as a Differentiator Intentional Leadership & Growth Strategic Succession & Governance Empathy and Trust in M&A Integration Defining and Living Legacy
Timestamps: 00:02 Introduction and Connection
00:33 Bill Wallis’ Entrepreneurial Journey
03:40 Cuba Roots and Growth
06:51 Still a Family Business
09:21 Joining the Business
12:28 HR Path and People Systems
17:39 Loss and Leadership Transition
24:25 2016 Acquisition Highlights
26:59 The Sixth Level
34:30 Culture Integration, Best of Both
57:09 Family Council and Next Gen
01:00:26 Legacy and Closing
Additional Resources:
Rachel Wallis Andreasson Principal at The Sixth Level, Board Member at Wallis Companies: https://www.linkedin.com/in/rachel-wallis-andreasson/https://www.thesixthlevel.com/https://www.thesixthlevel.com/the-book/
Connect with Marshall on LinkedIn
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