Healthy Hustle Spotlight
Healthy Hustle Spotlight
Podcast Description
Join us on Healthy Hustle Spotlight, where we elevate the voices of industry leaders, innovative companies, and unique investors in the health and wellness space. Each episode dives deep into the inspiring stories behind the brands shaping the better-for-you consumer packaged goods (CPG) landscape. We unpack the latest trends, share valuable leadership insights, and foster connections across the industry.
Podcast Insights
Content Themes
The podcast focuses on various topics within the health and wellness sector, including consumer preferences for plant-based products, community engagement in brand growth, and leadership strategies in startup environments. Episodes delve into themes like the importance of customer feedback in product development, innovative marketing strategies, and overcoming industry challenges, highlighted by stories such as Ella's Flats and Gorgie's approaches to scaling their brands.

Join us on Healthy Hustle Spotlight, where we elevate the voices of industry leaders, innovative companies, and unique investors in the health and wellness space. Each episode dives deep into the inspiring stories behind the brands shaping the better-for-you consumer packaged goods (CPG) landscape. We unpack the latest trends, share valuable leadership insights, and foster connections across the industry.
Brian Folmer, founder of First Look and First Look Ventures, shares how his unique investor box model is changing the way Angels and VCs discover and evaluate early-stage consumer brands. He breaks down what he looks for in founders, how to think about valuation strategy at the pre-seed and seed stage, and where he sees the biggest opportunities in consumer products today — from better-for-you brands crossing over to middle America to the untapped potential of AI in CPG.

Disclaimer
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