Healthy Hustle Spotlight
Healthy Hustle Spotlight
Podcast Description
Join us on Healthy Hustle Spotlight, where we elevate the voices of industry leaders, innovative companies, and unique investors in the health and wellness space. Each episode dives deep into the inspiring stories behind the brands shaping the better-for-you consumer packaged goods (CPG) landscape. We unpack the latest trends, share valuable leadership insights, and foster connections across the industry.
Podcast Insights
Content Themes
The podcast focuses on various topics within the health and wellness sector, including consumer preferences for plant-based products, community engagement in brand growth, and leadership strategies in startup environments. Episodes delve into themes like the importance of customer feedback in product development, innovative marketing strategies, and overcoming industry challenges, highlighted by stories such as Ella's Flats and Gorgie's approaches to scaling their brands.
Join us on Healthy Hustle Spotlight, where we elevate the voices of industry leaders, innovative companies, and unique investors in the health and wellness space. Each episode dives deep into the inspiring stories behind the brands shaping the better-for-you consumer packaged goods (CPG) landscape. We unpack the latest trends, share valuable leadership insights, and foster connections across the industry.
In this episode, JT Sarafa shares his journey from helping grow his family's popcorn business, Pop Daddy Snacks, to becoming an expert in scaling brands on TikTok Shop. He discusses the unique features of TikTok Shop, how to drive trial and use the algorithm to your benefit, and the halo effect that TikTok success has on retail growth. JT also emphasizes the significance of leveraging TikTok for product innovation and customer feedback, while outlining key trends shaping online sales. He shares actionable steps for launching and growing a brand on TikTok.
If you're a founder, investor, or industry expert interested in joining us, please contact Ariana Korman.
Disclaimer
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