Healthy Hustle Spotlight
Healthy Hustle Spotlight
Podcast Description
Join us on Healthy Hustle Spotlight, where we elevate the voices of industry leaders, innovative companies, and unique investors in the health and wellness space. Each episode dives deep into the inspiring stories behind the brands shaping the better-for-you consumer packaged goods (CPG) landscape. We unpack the latest trends, share valuable leadership insights, and foster connections across the industry.
Podcast Insights
Content Themes
The podcast focuses on various topics within the health and wellness sector, including consumer preferences for plant-based products, community engagement in brand growth, and leadership strategies in startup environments. Episodes delve into themes like the importance of customer feedback in product development, innovative marketing strategies, and overcoming industry challenges, highlighted by stories such as Ella's Flats and Gorgie's approaches to scaling their brands.
Join us on Healthy Hustle Spotlight, where we elevate the voices of industry leaders, innovative companies, and unique investors in the health and wellness space. Each episode dives deep into the inspiring stories behind the brands shaping the better-for-you consumer packaged goods (CPG) landscape. We unpack the latest trends, share valuable leadership insights, and foster connections across the industry.
In this episode, we sit down with brand and marketing expert Ruth Fittock to unpack what truly makes a challenger brand break through. With nearly 20 years of experience in health and wellness, Ruth shares how smart positioning, radical transparency, and clear consumer messaging separate winning brands from the rest. She also dives into her approach to angel investing, the founder qualities she looks for, and how operators can balance data, intuition, and creativity.
Disclaimer
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