The Commercial Confidence Podcast
The Commercial Confidence Podcast
Podcast Description
Welcome to the Commercial Confidence Podcast, brought to you by Sellex.
Having supported the industry we love with commercial consultancy, training and change management for over 20 years, our purpose is to create Commercial Confidence on the industry that we love.
We are paving the way for the future leaders in our industry to thrive.
In everything we do, we consider the impact on people, planet and profitability in equal measure and support our clients to do the same.
We exist to grow people and grow businesses.
Our podcast brings inspiration from leaders from all over the world of consumer goods; brand owners, technology providers, sales leaders, marketers and many more.
We have hand-picked people who lead the thinking in their fields, never settling for the status quo, seeking to improve the way things are done.
Join us as we meet new people every month, sharing with you their journeys, learnings, insights and best practice – how have they developed commercial confidence and what is their advice for all of us!
Podcast Insights
Content Themes
The podcast centers around commercial strategies, leadership, sustainability, and organizational culture, featuring episodes with industry experts like Sally Pritchett discussing how kindness in business can yield profits, and Ali Fisher who explores collaborative sustainability practices that redefine marketing approaches.
Welcome to the Commercial Confidence Podcast, brought to you by Sellex.
Having supported the industry we love with commercial consultancy, training and change management for over 20 years, our purpose is to create Commercial Confidence on the industry that we love.
We are paving the way for the future leaders in our industry to thrive.
In everything we do, we consider the impact on people, planet and profitability in equal measure and support our clients to do the same.
We exist to grow people and grow businesses.
Our podcast brings inspiration from leaders from all over the world of consumer goods; brand owners, technology providers, sales leaders, marketers and many more.
We have hand-picked people who lead the thinking in their fields, never settling for the status quo, seeking to improve the way things are done.
Join us as we meet new people every month, sharing with you their journeys, learnings, insights and best practice – how have they developed commercial confidence and what is their advice for all of us!
In this episode, Anthony Carr sits down with Phil Toms, founder of See Round Corners, to explore what drives genuine, sustainable growth in today’s FMCG landscape.
Drawing on leadership experience across British Meat, Cereal Partners UK, Charles Wells, and his own venture Sown & Grown, Phil shares practical insights into building brands, driving commercial performance and making better business decisions.
Together they discuss:
- Why stronger alignment between sales and marketing creates better commercial outcomes.
- How understanding incrementality helps businesses identify genuine sources of growth.
- Why unlocking existing brand assets can often deliver greater value than constantly chasing the next new idea.
- What retailers are really looking for from their supplier partners.
- Why spending time in-store remains one of the most valuable ways to understand shoppers and customers.
- How trends such as GLP-1, AI and changing consumer behaviours are reshaping the food and drink industry.
Phil also shares the thinking behind See Round Corners, discussing how an external perspective, combined with commercial experience and strategic thinking, can help businesses uncover opportunities, overcome blind spots and accelerate sustainable growth.
Disclaimer
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