The Commercial Confidence Podcast
The Commercial Confidence Podcast
Podcast Description
Welcome to the Commercial Confidence Podcast, brought to you by Sellex.
Having supported the industry we love with commercial consultancy, training and change management for over 20 years, our purpose is to create Commercial Confidence on the industry that we love.
We are paving the way for the future leaders in our industry to thrive.
In everything we do, we consider the impact on people, planet and profitability in equal measure and support our clients to do the same.
We exist to grow people and grow businesses.
Our podcast brings inspiration from leaders from all over the world of consumer goods; brand owners, technology providers, sales leaders, marketers and many more.
We have hand-picked people who lead the thinking in their fields, never settling for the status quo, seeking to improve the way things are done.
Join us as we meet new people every month, sharing with you their journeys, learnings, insights and best practice – how have they developed commercial confidence and what is their advice for all of us!
Podcast Insights
Content Themes
The podcast centers around commercial strategies, leadership, sustainability, and organizational culture, featuring episodes with industry experts like Sally Pritchett discussing how kindness in business can yield profits, and Ali Fisher who explores collaborative sustainability practices that redefine marketing approaches.
Welcome to the Commercial Confidence Podcast, brought to you by Sellex.
Having supported the industry we love with commercial consultancy, training and change management for over 20 years, our purpose is to create Commercial Confidence on the industry that we love.
We are paving the way for the future leaders in our industry to thrive.
In everything we do, we consider the impact on people, planet and profitability in equal measure and support our clients to do the same.
We exist to grow people and grow businesses.
Our podcast brings inspiration from leaders from all over the world of consumer goods; brand owners, technology providers, sales leaders, marketers and many more.
We have hand-picked people who lead the thinking in their fields, never settling for the status quo, seeking to improve the way things are done.
Join us as we meet new people every month, sharing with you their journeys, learnings, insights and best practice – how have they developed commercial confidence and what is their advice for all of us!
In this episode of The Commercial Confidence Podcast, host Anthony Carr (CEO of Sellex) sits down with Nick Adams, a 20-year veteran of brand experience and shopper marketing. As the Founder of Sense Marketing, Nick has worked with global brands like Molson Coors, Unilever, and Ferrero, expanding his business into the U.S. and navigating major industry shifts.
From surviving the COVID-19 pandemic to reshaping the world of experiential and shopper marketing, this conversation is packed with invaluable insights on business resilience, marketing innovation, and the future of brand engagement.
🔹 What You’ll Learn in This Episode:
✅ How to build a resilient marketing agency – Lessons from the pandemic
✅ The evolution of shopper marketing – Connecting brand and sales
✅ Adapting to industry shifts – Maximizing ROI in a budget-conscious world
✅ Behind-the-scenes of major brand activations – Nobu’s 30th Anniversary, TikTok events, and more!
🎧 Don’t miss this insightful discussion with one of the industry’s leading experts!
🔔 Subscribe for more expert insights!
📌 Timestamps:
00:00 – Introduction & Meet Nick Adams
02:15 – Founding Sense Marketing & Business Growth
06:30 – Overcoming COVID-19 Challenges & Reinvention
12:45 – Shopper Marketing: Trends & Evolution
18:20 – Inside Major Brand Activations (Nobu, TikTok, Madrí Beer)
25:00 – The Future of Brand Experience & Growth Strategies
💡 Memorable Quote:
“The opportunity moving forward is truthfully as great as has ever been.”
Disclaimer
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